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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Budget Marketing: Managing Your Marketing Money Wisely! By Thomas Murrell There's a saying that half of all marketing efforts are wasted, but it's impossible to tell which half!I know from hard won experience how easy it is to waste money on marketing.When I first set up my own business in 1998, I spent tens of thousands of dollars employing the best graphic designer and printing a great glossy brochure.The feedback was 'Tom, that's one of the best glossy brochures I've seen!'But did it get me customers and help buil… 2. Farm Expired Listings For Big Commissions Many real estate agents begin and sometimes sadly end their careers without a plan. And as the saying goes, failing to plan is as good as planning to fail. Sure, some do the usual and expected things to cultivate new business, like mailing letters and post cards to friends and relatives, phoning acquaintances, and giving out business cards to any and everybody they meet. Heck, some are courageous enough to 'cold call' prospects, the most dreaded … 3. Itchin' For Some Nichin' By Ken Nadreau The whole idea of Niche Marketing is exciting! The possibilities are endless, as there are literally millions of people surfing the web, the vast majorities of whom are here for two reasons . . .Namely, to learn something or to buy something!The trick, for a salesperson, is to find out what it is they're looking for and get it into their hands.Niche marketing narrows down the whole process of supply and demand. It enables you to pinpoint the pr… 4. Do You Have a Back-End Marketing Strategy in Place? By L A Parmley To make things really interesting (and profitable), you need to offer your clients additional items. This can generate an entire new source of income for you. It’s called back-end marketing. Your current clients are easier to sell to than new prospects since they already trust you. So find them other things they might like to buy. Remember, if you were in their shoes, what else might interest you? Hey, you can always ask them with an info… |