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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Greatest Business Tips are FREE By Bette Daoust, Ph.D. The best way for someone to hang on to a tip is on a business card.Do you remember seeing the TV commercials of OSH Hardware stores, the ones where they give out time saving tips on things like squeaky floors and a host of other common household problems? The tips are well received and they are getting their name associated with "the answers are out there". Of course, it’s not easy to really take advantage of a tip on the TV. It would be more … 2. Incestuous Relationship Between Football and Marketing By Arvind Kumar Thousands eyes were fixed. Hearts were beating hard against the chests. Emotions was high, expectations was weighting on warrior on football field. This was a article moment for David Bekham. He has to take a direct free kick. Human wall was erected in front of football a few yards away. Opponent and helping hands were scattered around in the D-area hustling and bustling. And whistle went off.Bekham took the kick. It went high in air, cutting i… 3. The Wrong Time to Promote? We are constantly seeking was to promote and market our business. Ideas are posted everywhere and advice being handed out by the handfuls. However, have you ever stopped and asked yourself when it's the WRONG time to promote your business? This might be a given for some people, but it still needs to be said. If someone has not specifically asked for your information, don't send it. Simple as that. Not only are you wasting time, you are wasting … 4. Ten Crucial Questions By Paul Lemberg Ten Crucial Questions for Your Business Future I'm a business coach. I've worked with hundreds of small, medium and very large business, and over the course of the past eleven years, I've asked my business coaching clients endless questions which have helped them achieve much greater levels of success than they would have otherwise. While the following may not be the only ten questions -- or even THE ten questions, they are ten questions that … |