Print Advertising: Knowing What To Put In Your AdsGet The Edge Marketing on theedgemarketing.com. Print Advertising: Knowing What To Put In Your Ads topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Do You Know Where Your Marketing Dollars Are Going? By Judith Wentzel We all know the importance of marketing to increase sales and bring in new business.But, do you honestly know where your marketing dollars are being spent most effectively.Knowing which campaigns are producing the results you want and which are not can make a huge difference in where and how you spend your marketing dollars.There is a diversity of means by which you can advertise your products or services. Classified ads, pay per click, flyers… 2. How to Start a Big Mail Service By DeAnna Spencer A BIG MAIL SHOULD CONTAIN:At least three to four Mail order Magazines Circulars containingoffers or interest to new mail order dealers. Circulars which theBig Mail Dealer has been to mail. Do you enjoy reading Mail Dealer magazines? Do you enjoy orderingand receiving "Big Mail?" Do you enjoy working with new MailOrder dealers and opportunity seekers? If your answer is "YES" toall of these questions, then it would probably be profitable andplea… 3. Marketing Plans that Succeed: Three Steps to Getting Noticed By Claudia Trusty Do you ever feel like you’re on message overload? So many commercials, ads and pop-ups you can’t tell who’s selling what anymore. Well, you’re not alone and you’re not overreacting.Today we are exposed to somewhere between 3,500 and 5,000 marketing messages a day. To put that in perspective, in the 1970’s---that far less aggressive and commercial era---consumers had a paltry 500 to 2,000 marketing messages sent their way daily. While as a cust… 4. How I Build a Huge List of Opt-in Subscribers So now you have signed up Affiliate Programs, posted links around the Internet, have your own website, and what's now? Well, what you need to do now is build a HUGE list of loyal opt-in subscribers! Everyone wants and needs to grow their opt-in list to get anywhere in this industry, from the complete newbie to the most successful Guru.Opt-in email is the opposite of 'Spam' email. When people voluntarily sign up for your newsletter, they are 'opti… |