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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing to the Affluent - with Wine By Leon Altman With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client diner. Wine can be used more creatively and productively to connect to this target audience.For example, wine proved to be a powerful marketing element for a startup magazine targeting an audience that is personally affluent and controls … 2. Catalogs are Selling Machines By Darren Hendricks If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. But mailing catalogs can be expensive. You've got to send a lot of them out, and many of them are going to non-productive destinations-- in other words, most mailings don't just go to sure-fire customers. On the other hand, there are lots of ways to get these powerful sales tools… 3. 5 Tips to Help You Market When You Think You're Too Busy By Debbie LaChusa What if you've taken the time to create a marketing plan but now you're so busy servicing your current clients that you're having a hard time keeping on track with your plan?Is it okay to set the plan aside for awhile? After all you've got enough business to keep you busy. And, you're not sure you could handle additional clients right now anyway.While marketing may not seem like a necessary activity when your business is going gang-busters, it… 4. Smart Ways To Rocket Launch Your Profits By Julia Tang If you really want to pull more profits from your business, you really need take some of the actions listed here. 1. Advertise your web site with banner ads that are animated and include a call to action. You must grab people's attention and make them to click. 2. Use pop up windows or advertisements on your web site. They grab your visitors attention because they jump right out at them. 3. Buy internet business books, ebooks, private site… |