Make Sure Your Marketing Expectations are RealisticGet The Edge Marketing on theedgemarketing.com. Make Sure Your Marketing Expectations are Realistic topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
But the best thing about cleaning your house is you get instant results. You do the work, and you get a clean house. No waiting. You get to enjoy the fruits of your labor right away. What could be better, right? This reminds me of the reason many small business owners get frustrated with their marketing. It’s because they often want instant results from something that is not designed to deliver instant results. Effective local marketing can make your business or organization almost a household word in your community. It can push your revenue through the roof. And it doesn’t have to cost a fortune. But it does take time. You might compare marketing to exercising because they have a lot in common: 1.You rarely get results right away. 2.You need to do it on a regular and frequent basis for best results. 3.And, the longer you do it the better it works. Remember our local marketing rule: “Deliver your message to your market as many times as you can within your budget.” The more times people see or hear your message, the more they will remember it. The more they remember your message, the more likely they are to believe and trust it. Therefore, they will be more likely to do business with you. Example: What if you heard about a new toothpaste that promises the freshest breath, the whitest teeth and no more cavities. If one person tells you about it or if you see one commercial touting it, you might not even remember it. It’s in and out of your consciousness so fast you might not even realize it was ever there. On the other hand, let’s say you hear about this new toothpaste on the radio when you wake up in the morning. Then you read about it in the newspaper during breakfast. Then you see it on a billboard while you’re stuck in traffic. Then you get to work and receive a flyer in the mail promoting this toothpaste. Then a co-worker tells you all about this new toothpaste they tried. Finally, you get an email from a friend asking if you know anything about this new toothpaste. After all this exposure in one day, do you think you might at least remember this product? In fact you might even give it a try next time you need to buy toothpaste. Of course this concentrated level of exposure is unrealistic in one day (unless you have a ton of money to spend). That’s why you need to keep your message in front of people on an ongoing basis. What you lack in concentration, you make up for with longevity. If you expose people to your message frequently, regularly and through multiple media, you develop awareness of your brand. Do this long enough and your brand becomes part of their long-term memory. It becomes part of their world. The bottom line is this: You get best results from your local marketing when you focus on building awareness and credibility for your brand over the long term. The more people know you and trust you, the more they will want to do business with you. So, if you want instant results then go home and clean your house! But if you want to build your business, plan on a long-term investment in your marketing efforts.
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Your Elevator Speech – Have You Updated Yours Recently? By Jean Hanson Do you have an elevator speech? Does it get people’s attention? Do they ask you lots of questions when you tell them what you do?Every great elevator speech needs to answer these key questions:1. Who am I? (introduce yourself)2. What business am I in?3. What group of people do I service? (be specific – do you have a niche?)4. What is my USP (Unique Selling Proposition)? What makes me different from the competition?5. What benefits do my custo… 2. Five Tips for Integrating Marketing and Sales By Diane Hughes There are big rewards when sales and marketing are effectively integrated — not least of which are improved operating performance and outstanding financial results. These five tips will help.Tip #1: Beware of the quick fix... Most organizations have been using band-aid approaches such as integrating data sharing or changing incentive compensation systems without looking at the whole picture. Stop the knee jerk reaction to solve it NOW. Take a b… 3. What Not to Display on Display Signs By Jay Conners If you are promoting a product and you are doing some advertising with displays, don’t allow for your customer to know everything. Otherwise, they won’t have a reason to call you, or come visit you.For instance, when I was working in the banking industry, we displayed our rates on a fancy looking board in the middle of our main lobby.Customers would come in, take care of their business, glance at the rate board, and walk out the door.Than one d… 4. Mailing Lists - Keeping It Simple The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.What really makes your direct mail marketing and advertising campaign successful?The biggest single factor in the success of your direct mail marketing… |