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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Selling Truth as a Differentiator Selling Truth as a DifferentiatorLawrence Groves- June 2005The last few years have been a period of heightened scrutiny and scandal for the financial services industry. Most recently, the SEC issued a report on pension consultants regarding conflicts of interest and the objectivity of advice given to retirement plan sponsors. It’s become vital to the success of insurance and financial advisors that they differentiate themselves with their exempla… 2. Four Essential Marketing Plan Components By Cavyl Stewart Preparing a Marketing Plan for your product or service is a real eye-opening experience. While we all hope that our product or service will appeal to the masses, the truth is, that may not happen. Assembling a Marketing Plan first and foremost forces you to clearly define what you are selling.From there, you define the demographics of the market for your product or services. You research on-going or upcoming trends in the industry, your e… 3. How To Kick Your Marketplace (And Your Prices) Up A Notch! By Craig Garber Sometimes all you need is a simple "shift" in your thinking and that missing "link" you've been needing, all of a sudden appears, clear as day.Here's what I mean: A common problem I see with clients of mine, especially my consulting clients - http://www.KingOfCopy.com/consulting - is that they've got a "decent" product... "decent" marketing... but their target audience is slightly "off" a bit.And the thing is, even if you've got an AWESOME prod… 4. To Swag or Not to Swag: Tip to Brand Your Tchotchkes on a Shoestring By Betty Liang It's interesting to see how resourceful people become when starting their own business. Especially when budget is tight, creative juices go into high gear. I recall my days in corporate marketing when every event, whether it be a sales conference, partner summit or tradeshow had to have tchotchkes. (“Tchotchke” is Yiddish for those corporate giveaways you see at tradeshows, usually small trinkets branded with the company's logo. If the tcho… |