Marketing A Misunderstood or Scary Product or ServiceGet The Edge Marketing on theedgemarketing.com. Marketing A Misunderstood or Scary Product or Service topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
My answer is three-fold. First, focus on the SOLUTION you are providing What is the primary problem your prospects have that you can solve? Do they have pain you can relieve? Do they have an ailment or affliction you can cure? In these cases, you are not selling your 'scary' or 'misunderstood' product or service, you are selling pain relief or healing. It is imperative you look at what you are selling from your prospects' perspective and talk about it terms of a solution for them. Second, understand your competitive advantage You must understand how what you sell stacks up against the other options your prospects have. Is it superior? Do the effects last longer? Is it safer? Is it cheaper? The list of questions could go on forever. In the end, you must be able to clearly communicate to your prospects how you can help them in a way no one or nothing else can. This makes your 'scary' or 'misunderstood' product or service the only logical alternative for them and will help to overcome any obstacles or fear they may have. It simply becomes THE best solution for the problem the have. Third, undertake an educational marketing effort Through your web site, a newsletter or ezine, special reports, tele-seminars and presentations, or other free information products and services, you have an excellent opportunity to educate your prospects about your product or service and to dispel any fears or misconceptions they may have. You may even want to enlist testimonials from satisfied clients. People very often believe what others say about your business more than what you say. If you don't yet have clients to gather testimonials from, treat some friends or colleagues to your product or service and ask them to provide you with testimonials in exchange. It's a great way to get your business off to a great start! (C) 2005 Debbie LaChusa
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. To All Internet Marketers - How To Get My Business? By Jeff Casmer More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.Why? Because the would-be "netpreneur" has access to way more training than ever before. It's possible to get up to speed very quickly on what is needed to get started online. This, in turn, means that people quickly reco… 2. The Future of Marketing Part 1 By Michele Pariza Wacek It used to be if you were a small business, you were at a distinct disadvantage with your marketing compared to the bigger companies.No more. Small business owners will actually have an edge over bigger companies thanks to the emerging marketing model.Yes, you heard right. Emerging marketing model. The old ways of marketing are dying. And a new regime is coming of age.To understand how marketing is changing, it's important to start with … 3. 5 Easy Ways to Create Great Info Products So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business. So now you have to decide what you’re going to write or speak about. So just how do you come up with the content? Well, you can start with looking at the knowledge you have that could truly benefit your p… 4. No One Gives A Damn About Your Business. Unless You Give 'em A Reason To By John Follis The good news is that there are thousands of people looking for what you offer. The bad news is that those people are extremely tough to attract not to mention that your very livelihood depends on it. It's a scary thought when you think about it. And many don't. Some are simply ignorant to the marketing realities. For others the expense and complexity associated with any kind of formal marketing effort is simply too intimidating. They rely soul… |