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As thoroughly described, many times, it’s ”added values” that separate you from the pack. This then elicits the critical response, ”I’d be nuts not to buy from these guys.” In order to accomplish this, first take a look at ”What is Your Market” and determine what your customer is really looking for from your product or service. Once you have a handle on what they want (usually one of the 4 basic human desires, as described later), you can better add values to exceed Brand X in delivering what they want. Some examples of the kind of ”added values” may be better ways to: hold it (handles on things); sip it (pop tops on beverage cans); pour it (spouts); digest it (added enzymes); start it (extra battery, push buttons); get rid of it (storage bags, mulcher); install it (included fasteners, tools, instruction video, 1-800 help line); transport it (handles, carrying case, easy disassembly); paint it (prepared surface); replace it (easy insert, duplicates, 1- 800 number); use it (light weight, additional instructions or information not normally available from Brand X that make it ”idiot proof” or more readily understandable). In addition to ”accessories,” it is ”added value” to include other values of a complimentary nature. For example, a subscription to the Wall Street Journal gets ”Guide to Personal Finance”; cooking ware products include a cook book; a lawn mower with a guide to healthy lawn; a restaurant that promotes nutritional highlights. (Note: any repeat business should include regular changes in information to entice them to return.) A printer might include a guide to writing ads; a tire store could include a safe driving guide. The point is, give them more than the other guys and make it important stuff - not filler. The cost of not doing business with you needs to hurt! The secret- you need to communicate the ”added value” to your customers. I have seen many good added values sitting in corners, collecting dust. Make it a part of your advertising and bother to train all employees on why doing business with you is superior to Brand X. Make it an important part of your business, because it is! Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Ten Electrifying Ways To Explode Your Orders 1. Persuade visitors to link to your web site. Givethem a freebie in exchange for them linking to yourweb site. It could be content, software, etc.2. Link to web sites that provide useful informationor services for your visitors. If you have many usefullinks on your site, they may make it their start page.3. Spice-up your web site's wording using plenty ofadjectives. It gives your visitors a clearer vision ofwhat your explaining or describing to … 2. CD Business Cards- Why Use Them? CD Business cards are the electronic version of the now outdated paper business or social card. They are the smaller squared version of the CD-R family.The unique shape and unique size give a lasting impression. LiveCards are designed to hold the usual details such as company name logo and contact details.How ever this is where the comparison ends!When the CD business card is placed into the CD/DVD-Rom drive the LiveCard will automatically run a … 3. Networking Events – Lose the Fear and Gain the Benefits By Kevin Eikenberry “Kevin, are you saying I need to go to Networking events? I hope not because I hate them.”No, of course you don’t have to go to them. You could stay home or sit in your office. But if you choose to not go, you won’t have the chance to learn something, to help others, to get new ideas, maybe generate some new Clients, and yes, meet new people.“But Kevin, I don’t do well at these events, I am too self conscious and besides, you know I am shy.”I… 4. How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 2 Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is....'incomplete?' And, therefore, price is just not an issue at all?What a powerful place to be as a marketer, wouldn't you agree?Of course, there are some customers who fall in the above group yet still aren't completely happy with the experience. They still e… |