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We live in an unprecedented era of communication. Because of this, your prospects are literally bombarded from all directions with marketing messages. They’ve heard so many hyped claims, that they automatically distrust them all. How can you avoid this in your marketing messages? How can you convince them that what you promise is what you will actually deliver? First of all, tell the truth. Don’t promise that your widget will do something it won’t. You may get sales in the short term, but long term, nothing you say will be believable ever again. Now that we’ve got the obvious out of the way, here’s what else you can do to make your ads and commercials believable: Prove every claim that you make as you make it. Why will your widget give your prospect more time with her family? Because it slices exactly 53% faster than the competition. How do I know your weight loss product works? Because it was discovered by a doctor in Nevada. What makes me think your real estate firm will sell my house? Because your average home sells within 18 days. Notice the precision of the proof: 53%, not 50 or even 55. A Nevada doctor as opposed to just any physician. An 18 day average, not 15 or 20. Believe it or not, a specific number will actually pull better than a rounded one even if the rounded one seems more favorable. Why? Because the rounded one smells like what it is: hype. Details are believable. Vagueness isn’t. Put the proof with your promise, and give it some detail. It will sell better than all the hype you can conceive. eBookForms. - Self-Incorporate, Financial Plan, Will & Trusts-All forms are Faxable, Printable & Interactive. Download Instantly! 378 Internet Marketing Predictions! - Discover & Profit from the future of Internet Marketing: Trends,Forecasts,Predictions. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Promotional Marketing Products – Selecting the Perfect Item By Cindy Carrera People are known to shop on impulse- buying an item just because it is on sale, or purchasing something because it looks great in the store. When shopping for promotional items, you really can’t succumb to impulses. Instead, you must carefully decide on an item that will help meet your objectives.A career school admissions representative who worked with the high school market once wanted to buy magnets to give to people. Although magnets wer… 2. Using Business Cards as Invitations By Bette Daoust, Ph.D. Business card size works well for invitations to special events.What do you visualize when you think about invitations? More than likely you are thinking about a wedding or a party. You may even think about a verbal invitation that is extended to you for a business event. Invitations come in all sizes and shapes and for almost every event. So how can you get your invitation to your business event noticed? Here are three easy steps that may hel… 3. Getting Your Prospects' Attention: Create A Character! By Debbie LaChusa When you are marketing and selling a product or service, it's key that you understand who you are talking to.Who is your ideal customer?Who has a problem that you, your product or service can solve?Who would be most interested in your product or service?Who is most likely to buy your product or service?Once you identify who the best customer or ideal client is for your product or service, write a description of that person.How old are they?… 4. Improving Lead Generating and Conversation Rates: Think Like a Farmer By Charlie Cook John's a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years. Each time he does a promotional mailing to his list of 10,000, he is lucky if he gets one or two inquiries. I had a similar call from a corporation that was spending its time and money driving traffic to its web site. With six thousand visitors a day, they were only getting a c… |