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This is a great question that applies to many different types of businesses who find they need to market to more than one group of people. You only need one marketing plan. However, you will have two different target audiences within that plan and you’ll need to have a marketing strategy for EACH of these audiences. The reason you'll need separate strategies and marketing activities to go with those strategies is because you will be talking to two very different audiences. And it will be important for you to speak and market to them based on what is important to them. A message that works with one group may not hit home with the other. This will in large part depend on how similar or different these groups of people are. Your first task is to learn as much as you possibly can about each group. What problems do they each have that you can solve? Make sure you can answer the following 10 questions about both groups of people: 1. Who are they? 2. Where do they live ... work ... play? 3. What problem do they have that you can solve? 4. How does your product or service fit into their life? 5. What else do they buy in your product or service category? 6. Where do they get information regarding your product/service? 7. What is most important to them? 8. What are they most afraid of? 9. What is their emotional connection to your product/service? 10. How will they rationalize purchasing your product/service? If you can answer these questions you'll be ready to create marketing strategies to successfully win over each group. (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Best Way To Save Money On Advertising - Target Locally Over the years I have discovered exactly what derails an ad. More often than not, when an ad fails to produce results, the problem isn't with the ad. The problem is with WHO the ad reaches. Before you start blaming lack of response on your ad, stop a moment to consider who it is TARGETED to. Let's take a moment to look at Internet advertising. First off, let me say I dearly love advertising on the Net. The advertising rates for search engines and… 2. What You Need in Your Marketing Calendar By Doug Edge Marketing calendars are used by many businesses to help keep sales pipelines full of new prospective customers. Small businesses may just keep a simple calendar with handwritten items on the dates that marketing efforts need to be completed. These items might include attending a trade show, sending out an email campaign, or placing a buy for a magazine advertisement. Larger corporations typically have a more detailed marketing calendar plan… 3. Mortgage Marketing and Advertising: A Material Approach to Realtors By Jeffrey Nelson In the mortgage business, your service is intangible. A realtor cannot smell, touch or feel your service. Many loan officers struggle with this. You depend on your words to convince realtors of your worthiness. And realtors are quick to judge if they’ll even entertain the idea of getting to know you.Have you ever heard the objection before from a realtor, “I’m happy with who I’m using now!” And worse yet, have you ever heard that objection in t… 4. Top Four Marketing Secrets of Building a Professional Practice By Adam Urbanski Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can’t make it. Almost daily I talk to people who give up on their dream of “solopreneurship” and, resentfully, join the ranks of job seekers.What disturbs me the most is that many of them are talented and skilled professionals; real experts in their field. With just a bit of marketing know-how they may have been able to gen… |