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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. T.E.A.M Profit By Tresaca Hamilton As you network and meet other business owners, keep this philosophy in mind: "Together Everyone Achieves More Profit"Remember this when you meet someone with a business that serves your target market. Think about how each of you can work together to achieve more and grow your businesses.The following case study shows how to grow your business using the T.E.A.M Profit concept:Ted is a Real Estate Agent specializing in working with residents wh… 2. Advertising To Those With Javascript Turned Off Just about all of the contextual advertising services and many other types of services use JavaScript to include their ads on your website. This is great because it's easy to put the code on your website, have ads running and then forget about it. But what about those users who have Javascript turned off? Well first of all they won't see anything. Your content that is below it will just move into the space and you won't get credit for the adview … 3. Top Five 2004 Required Marketing Tips Needed to Succeed By Catherine Franz When marketing your practice, as well as designing yourbrochure, web site, business card, flier, advertisement, orother marketing effort, we recommend investing the time andeffort needed to effectively address all these tips. Notone of them can be omitted. Tip 1. MARKET FOR YOUR DESIRED PROSPECTS, NOT YOURSELF What looks good to you is not necessarily effective for yourdesired audience. This is the biggest mistake I see peoplemake over and … 4. How to Find Those Niche Markets Your Business Can't Afford to Overlook By Allyn Cutts How many niche markets are perched right under your nose? ...markets you've been overlooking? Hey, take a look at the customers you have right now. Are there any groups that stick out in your mind? Now let me ask you this...Do your advertisements and sales cater to any of these groups?When I say niche markets, if small businesses, nurses, or homeowners comes to mind... you're thinking too broadly. Exactly what is a niche market?Niche Markets Ar… |