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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. A Complaint? It’s a Compliment! - 7 Tips for Dealing with Complaints at Trade Shows By Julia O'Connor A Complaint? It’s a Compliment!What made you mad last week?In the past week, how many times were you upset by something? What action did you take? Complain to the neighbors, make a snide remark to a co-worker, post it on a list or email a group? Did you just gossip or did you try to make it into a positive experience? They say we complain to ten people for every one compliment about a product or service.Did you call the manager of the com… 2. There Are Benefits... And Then There Are Benefits By Lisa Packer Not all benefits are created equal. Knowing which ones to use when can make a big difference in the credibility -- and success -- of your marketing campaigns.There are three basic levels of benefit to any product or service. The first is just one step away from a feature, and is generally called a "Product Benefit" (because it is still centered on the product). Peanut Butter is made with natural ingredients and contains healthy proteins and mo… 3. Discount Promotional Items – How to Save Money By Cindy Carrera It takes money to make money is an adage we hear everyday in the business world. So, when it comes to getting promotional items, you’ve got to budget for it. Or do you?There are several ways you can save money on your promotional item order. If you are planning to kick off a campaign, create an item to woo existing customers or create an exciting event giveaway there may just be a way to pinch a penny or two.PUT OUT FOR BIDYou may have a com… 4. Discover the Winning Marketing Strategy Secrets of Donald Trump Apprentice Wanna-bes By Adam Urbanski The highly entertaining Donald Trump’s search for an apprentice turned into a hit reality TV show captured attention of millions of Americans and week after week delivered great insights into leadership, business and marketing savvy.In one of the episodes Trump challenged the two opposing teams of apprentice wannabes (Apex and Mosaic) to put together a bridal gown sale.Each team had to contact vendors, secure inventory, and most importantly, at… |