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It may sound like a strange question on the day before Thanksgiving but it really isn’t. When scheduling your promotions it is like a game of chess. You should always be thinking at least 3 moves ahead. In this case each 'move' should be one month. Therefore you should have been thinking about your Valentines, or February promotions as you fall asleep after your big Turkey dinner. There are a few reasons why you need to have your promotions figured out that early. Getting Promo Out Takes Time. By having it all worked out months in advance you give yourself enough time for the logistics. Getting the concept down, getting artwork put together, printing, and mailing all have to be done and this can take several weeks from being an idea in your head to being a piece of promo in your customers hands. You are also going to want to have the piece in your customers’ hands at least 2 weeks before the sale or event. Get the Message Out Multiple Times. Getting your promo out early lets you drive your message home through repetition. Take Christmas for example. If you start mailing to your customers in the beginning of November, you will be able to cement your company name in their head because you will be able to mail to them multiple times before they have to make their Holiday purchases. On the other hand if you start mailing to them in late November or Early December you will not have the time to do multiple mailings. Getting one mailing out at that stage will still be much better than not sending anything at all, but nothing works better when promoting than multiple mailings with the same message to the same list. Free Up Time for Running Your Business. Most people who own a business do their own marketing. Thankfully marketing is one of the few things in a business that you can do far in advance. By scheduling your holiday promotions ahead of time you will make yourself available to wear all of the other hats that you do around your business. Scheduling promotions can seem like a huge task, but some things are just worth the extra thought. It really isn’t that daunting. Once it is done, then you’ll have time to put your ideas and energy on other areas that need your attention so that you maximize your efforts toward expansion. Check Mate!
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. More Marketing Dope By Joy Gendusa Direct marketing can make you very successful, but you’ve got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.When advertising your product or service, honesty is not only the legal and ethical path, but also the path to the highest amount of repeat business.Many times companies fall into the trap of trying to "lure" customers in to their store. T… 2. Friend or Foe: Who Are You Competing With in the Global Market? By Dina Giolitto Everybody's talking about the competition. "Find out what the competition's doing." "Don't let the competition elbow you out." Exactly who is this invisible enemy and how can you wipe said foe off the selling map as everyone would suggest you do?In the topsy-turvy world of internet marketing, are your friends your enemies, and your enemies your friends? It would seem so. Perhaps we should refer to such people as our "frenemies."Let's talk about… 3. Small Business Bonzai Marketing By Lance Winslow Do you own a small business? Do you wish to increase sales? Do you wish to draw more customers into your store or find more customers for your service business? You can do this for a relatively low cost by building as small sales team of high-energy people. Direct Sales marketing will help increase your business, future referrals and image in the community. Letting potential clients know you want their business is the best way to attract new cu… 4. 5 Simple Ways to Fail at Article Marketing Content is king. There's no question that good content delivers qualified traffic. Traffic is the first step to getting new customers. New customers are the first step to more income. It's true, article marketing is very difficult to get wrong or to screw up - but there are some folks who really need failure in their lives. So, for those poor souls who simply can't abide success, I have put together this list of five simple rules to ruin your ar… |