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The key to success in any business relies a large part in your ability to market your product or service. Often MBA students spend years studying marketing as it encompasses and relates to nearly all business operations. If you own a small business you know the value of marketing, even if you do not have an MBA or a specialized MBA in Marketing. One thing I found helpful in our company was to thoroughly outline what steps we would take to market our products and services. Our company is a franchise company, which specializes in mobile car washing. Although our company which generally provided services with only a few actual products, this marketing outline will help you design an over all marketing strategy for your company. You need one, even if you are a small company and one-man or Woman show. It helps to draw on past experiences and to think on things, which worked in getting new clients. Ask yourself where have my best clients come from, because obviously you would like to get many more of those. Here is a sample outline we used; yours will be different of course but if you print this out and then make comments in the margin, then redesign yours to fit your specific knowledge, expertise and business model you will be able to use this as a launching board to designing a World Class Marketing Manual. MARKETING MANUAL I. FREE PUBLICITY A. Newspaper B. Radio C. T.V. D. Cable E. Newsletters, email newsletters F. Publicity Stunts II. FUNDRAISERS A. Credit Cards Pre-Paid B. Give aways and fundraising events 1. Social Booster Clubs 2. Churches 3. Non-Profit Groups 4. Student Groups 5. Service Clubs C. Walk-A-Thons D. Bike-A-Thons E. Dollar Distribution F. Co-Offers (Other Businesses) G. Publicity H. Marketing Opportunities III. FAX, E-MAIL MARKETING A. Fax Lists and E-mail lists B. Fax On Demand C. Fax Etiquette and the Law, Do Not Registries D. Sharing Faxing and servers E. Sharing Lists IV. CHAMBER OF COMMERCE A. Membership Drives B. Neighborhood Watch Programs C. Red Ribbon Week D. Internet Virtual Stores E. Door Prizes F. Open Communications V. PROMOTIONS A. Car Wash Clubs, Customer Discount Clubs B. Fleet Sales and Corporate Discounts and Programs C. Ride Share Programs D. Corporate Employee Program E. Coupon Books F. Gift Certificates G. Good Fax Letters H. Detail Direct Sales Coupons I. Bingo Certificates J. Ladies Day K. Run For City Council or sponsor a small business candidate L. Contests VI. CO-OP A. Types Of Businesses B. Domino’s Pizza C. Car Clubs D. Kinko’s E. Other Franchises F. Leads From Franchisor G. Distribution H. Reasons And Savings I. Potential Contacts And Referrals VII. SALES A. Franchisor B. Teams C. Methods D. Mail E. Phone F. Faxing G. Rainy Days H. Competition I. Direct Sales/Telemarketing J. Competition K. Contract Selling L. Employee Sabotage VIII. ADVERTISING A. Yellow Pages B. Newspaper C. Radio D. Newsletters E. Programs F. T.V. G. Cable H. Signage I. Flyers J. Distribution K. Key Chains L. Pens-Pencils, refrigerator magnets M. Word Of Mouth N. Press Releases Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Dove Cresswells Dog Training Online. - Watch the free sample lesson to see this postive, fun, and effective dog and puppy training program of 7 complete lessons. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Fundraising: How To Avoid Three Common Mistakes By Judith Rothbaum I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment. There are more agencies seeking more money from more sophisticated donors.It's enough to make you run for cover.The reality is that fundraising is not easy, but it isn't impossible. There are some mistakes to avoid if you want to be more successful.1. Overestimating… 2. Identify The Ideal Target Audience With These 5 Tips By Debbie LaChusa Narrowing your focus to one primary group of people is often difficult for small business owners. They want to help everyone — and very often their product or service CAN help a variety of people.It also goes against human nature to narrow your focus in order to grow a business. Common sense seems to tell us if we want to grow our business big, we need to appeal to more people.In reality the opposite is true. When we narrow our focus to a parti… 3. Put Your Marketing To The "So What?" Test Want to get Better at your Marketing today?For many service business owners, marketing can be a real mystery. We don't really know exactly how it works. We're not real sure about what works best for us. And probably because of some past frustrations, we're not even sure where to start.Most seem to at least have a notion of what's involved in marketing...a web site, Yellow Pages advertising, brochures, direct mailings, networking, seminars, trade … 4. Natural Marketing for Full Business Success By Judy Cullins Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market, or I will fail."Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. It feels effortless without struggle, where ideas pop out, you lose track of time engaging in them, and you can't act on them fast enough! Nat… |