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The key to success in any business relies a large part in your ability to market your product or service. Often MBA students spend years studying marketing as it encompasses and relates to nearly all business operations. If you own a small business you know the value of marketing, even if you do not have an MBA or a specialized MBA in Marketing. One thing I found helpful in our company was to thoroughly outline what steps we would take to market our products and services. Our company is a franchise company, which specializes in mobile car washing. Although our company which generally provided services with only a few actual products, this marketing outline will help you design an over all marketing strategy for your company. You need one, even if you are a small company and one-man or Woman show. It helps to draw on past experiences and to think on things, which worked in getting new clients. Ask yourself where have my best clients come from, because obviously you would like to get many more of those. Here is a sample outline we used; yours will be different of course but if you print this out and then make comments in the margin, then redesign yours to fit your specific knowledge, expertise and business model you will be able to use this as a launching board to designing a World Class Marketing Manual. MARKETING MANUAL I. FREE PUBLICITY A. Newspaper B. Radio C. T.V. D. Cable E. Newsletters, email newsletters F. Publicity Stunts II. FUNDRAISERS A. Credit Cards Pre-Paid B. Give aways and fundraising events 1. Social Booster Clubs 2. Churches 3. Non-Profit Groups 4. Student Groups 5. Service Clubs C. Walk-A-Thons D. Bike-A-Thons E. Dollar Distribution F. Co-Offers (Other Businesses) G. Publicity H. Marketing Opportunities III. FAX, E-MAIL MARKETING A. Fax Lists and E-mail lists B. Fax On Demand C. Fax Etiquette and the Law, Do Not Registries D. Sharing Faxing and servers E. Sharing Lists IV. CHAMBER OF COMMERCE A. Membership Drives B. Neighborhood Watch Programs C. Red Ribbon Week D. Internet Virtual Stores E. Door Prizes F. Open Communications V. PROMOTIONS A. Car Wash Clubs, Customer Discount Clubs B. Fleet Sales and Corporate Discounts and Programs C. Ride Share Programs D. Corporate Employee Program E. Coupon Books F. Gift Certificates G. Good Fax Letters H. Detail Direct Sales Coupons I. Bingo Certificates J. Ladies Day K. Run For City Council or sponsor a small business candidate L. Contests VI. CO-OP A. Types Of Businesses B. Domino’s Pizza C. Car Clubs D. Kinko’s E. Other Franchises F. Leads From Franchisor G. Distribution H. Reasons And Savings I. Potential Contacts And Referrals VII. SALES A. Franchisor B. Teams C. Methods D. Mail E. Phone F. Faxing G. Rainy Days H. Competition I. Direct Sales/Telemarketing J. Competition K. Contract Selling L. Employee Sabotage VIII. ADVERTISING A. Yellow Pages B. Newspaper C. Radio D. Newsletters E. Programs F. T.V. G. Cable H. Signage I. Flyers J. Distribution K. Key Chains L. Pens-Pencils, refrigerator magnets M. Word Of Mouth N. Press Releases Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Dove Cresswells Dog Training Online. - Watch the free sample lesson to see this postive, fun, and effective dog and puppy training program of 7 complete lessons. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 10 Highly Effective Ways to Increase Traffic to Your Website There are many ways to promote your website for free online. Here are 10 highly effective strategies you can use right now.1. Write articles or free reports for other webmasters to publish and put your website address in the by-line. If you write good content, your articles will be published and many readers who like your article will go on to visit your website.2. Arrange a Joint Venture partnership with List owners and Webmasters.3. Add your a… 2. The "Marshall" Plan -- Or, Customer Aftercare: How To Spend Less & Sell More By Ernest Nicastro My wife likes to shop at the local Safeway. Is it because of the competitive prices? Yes, that's part of it. Is it because of the convenient location? Yes, that's part of it too. She also likes their produce department. But the biggest reason she likes to shop at the local Safeway is "Marshall."Now Marshall is very good check-out person. He's fast, efficient and seldom makes a mistake. But his "job competency" is not the reason why my w… 3. Ten Easy Marketing Tasks You Can Do NOW By Kelly O'Brien Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group:1. Listen to (and write down!) the questions your clients ask. They're clues to the problems you can help them solve. They're also topics for your next article, talk and e-newsletter. Don't invent this stuff - just listen!2. Plan and write out … 4. Use The Neglected Weapons In Your Marketing Arsenal By Harry Hoover Business marketers have a lot of weapons in their arsenals but they often overlook some very important ones. So, let's do a quick inventory.Of course, you already have a company name, a positioning statement, logo, stationery, business cards and a website. Right?The next thing I suggest is an employee survey. Ask them about what's happening where the company meets the customer. Find out how employees feel about the company. A recent survey show… |