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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 5 Ways to Market Your Business for Free - Part III - The Bonus Method By Jinger Jarrett Ok, so this is only one method.Like article writing, press releases, joint ventures, and search engine marketing, you can make this the only method that you use to promote your business, and it's highly effective. Although it takes a little while to set up correctly, it's also free.Start an affiliate program for your business.An affiliate program will do several things for you.1. Build a sales force for you. Don't think that sharing your profit… 2. Promotional Freebies By Anita DeFrank What's a promotional freebie? A promotional freebie is something you can give to your customers, visitors or subscribers. Giving away "freebies" is an excellent marketing tool. Who doesn't love freebies? Having something to offer your visitors or ezine/newsletter subscribers for free can be very helpful. Often giving away freebies will increase your website/ezine numbers.1. Give free gifts to all new customers.2. Hold a special that every custo… 3. Ten Tips for Creating a Winning Proposal – Part 2 By Cavyl Stewart Part 1 of this series described five critical components for creating a winning proposal. In some instances, these components are all a prospective client needs to make a determination and award the job. Be sure to carefully review the request for proposal to determine the amount of information you need to include in your proposal. Remember, each proposal is unique.Here are five more tips to keep in mind when preparing a winning proposal.… 4. Exporting to Europe - for YOU !? Internationalization is important for every company. Europe - with its more than 450 million inhabitants, however, only looking towards the European Union's countries - is a perfect place for companies to go to. Especially the Western countries are highly industrialized. Find some reasons and help in this article.--------------------Most of the European companies - actually more than 90 % / country on an average - are fighting the more or less st… |