SEO: When Being Optimized Can HurtGet The Edge Marketing on theedgemarketing.com. SEO: When Being Optimized Can Hurt topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Your Marketing Message By Keith Thirgood Your message is first among your weapons in the battle of perceptions.Your message allows you to accomplish many things. Your message can educate the masses, convert the non-believers or separate the wheat from the chaff. But not all three.Your first clue to your message comes from where in the Awareness Scale™ your target sits. (See my article titled "Target Your Market" for further discussion on the Awareness Scale™)The Educational Target… 2. 5 Simple Steps to Create a Marketing Plan for Your Business By Jean Morgan Write a marketing plan in five easy steps. Give yourself and your business an edge over your competitors. Reduce your marketing and advertising budgets by delivering targetted leads for your sales team.If you want to succeed in any type of business then the business needs to be marketed to its target consumers in an effective manner. In order to do this effectively rather than in an ad hoc, probably expensive, manner I propose the construction … 3. The Surest Way to Boost Sales If you have a small business and you are looking to boost your sales and make the public aware of your business, how do you going about doing this? There is one sure way that I know to boost sales and create awareness. It may not be sexy, but it WORKS!The best way to 'start' marketing any business is to develop a marketing plan. And before you decide you don't have the time or expertise to create a plan, I urge you to understand why it is so impo… 4. Blog Your Way Out of Oblivion I market coaches. One of the most successful ones really had her practice take off when she started a blog. It got 42,000 hits within the first 3 months, exponentially more than her main websites. We came up with a natural and very-marketable niche for her (coaching introverts). The theme is raising awareness that introversion is a legitimate personality style. Since far more people are extroverts than introverts, much of the 'world' is set up th… |