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Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing for many years. If return on a marketing investment automatically decreases because of increased expenses, stakeholders will insist on alternatives. The printed brochure has been at the center of performing arts direct mail subscription and membership campaigns for years. 'Marketing By Brochure' is the standard. Mail campaigns, fortunate to have been developed by a competent direct response agency, have benefited from tricks of the trade. But, even with creative visual design, the core elements of the brochure are the same. Alternatives to brochure marketing, without sacrificing response, are there and have been around for years. In fact, these alternatives not only save time and money, but have also increased results in many cases.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Making Your Mark With The Millennials By Bill Willard Generation Y--The second-largest crop of young people in America's history, offspring of the Boomers—80 million of them, nearly 27 percent of the U.S. population—are in their late teens and 20s, and already a market force to be reckoned with.The Millennials are here big time! “They’re demanding their own music, defining their own trends and starting to matter to advertisers, to retailers, to politicians,” chirped a recent Chicago Tribune editor… 2. Motivating Shoppers with Online Coupons (Part 2 of 2) By Gary Gray Last time we discussed how online coupons and promotion codes can motivate buyers. We discussed examples of coupons and some of the aspects of these offers that can boost sales and generate urgency to a purchase. Today we’ll focus on how to create great landing pages and the use of affiliate programs to further enhance your marketing efforts.Creating good online coupons to offer customers is not the only thing you need to do to maximize your … 3. Are You Playing Checkers or Chess? By Kelly O'Brien When you think about how to attract more clients for your professional services, are you playing checkers or chess?You're playing checkers when you...* Attend a networking event and expect it to generate business* Invest thousands of dollars in direct mail and expect prospects to eagerly call about your services* Treat your vendors poorly by not paying them on time or not communicating with them in a timely manner* Misunderstand the differences… 4. The Secret to 100% Success With Your Marketing By Tim Stokes There’s a secret to marketing, which is so simple, yet so effective once you learn it and apply it, you’ll be amazed at the great results you can produce. This secret will prevent you from failing with your marketing pieces.Before I go on, lets start with establishing common ground to begin with.My definition of marketing is… communicating with potential customers in emotionally beneficial terms.To me, the medium or method of marketing communic… |