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According to Cutler, “We are going to use the full force of Manufacturing Media Consortium™, more than 2000 journalists writing about trends in the manufacturing sector, to tell the stories of thousands of American Manufacturers.” Cutler is considered the nation’s leading manufacturing journalist writing hundreds of feature articles each year and the author of The Manufacturer’s Public Relations and Media Guide. Cutler as is a regular contributing editor dozens of leading manufacturing magazines. The Manufacturing PR Advantage™ program will profile U.S. manufacturer using 90 day aggressive media outreach strategy. Associations working with TR Cutler, Inc. will receive significant rebates for the fees their members pay to participate in the program. TR Cutler, Inc. Cutler, who has worked with dozens of manufacturing associations, recognized that membership revenue was not self-sustaining and many local PR firms simply lack the expertise or media relationships in the manufacturing sector. Cutler says, “Everyone wins: the manufacturing association looking to drive additional operating revenue, the manufacturer who wants to see immediate and direct results from an aggressive PR campaign, and TR Cutler, Inc. There is also another “win” – people will learn about the amazing and fantastic manufacturing being done by thousands of American manufacturers. According to Dean Schmidt, the Affinity Program Manager for TR Cutler, Inc, “The 90-day campaign will drive traffic to a client's website, and increase product and company awareness, and quantify increased sales. Most manufacturers companies have never conducted an aggressive public relations campaign, this program will allow them to get their feet wet using a very affordable methodology.' Manufacturing Associations which have not yet participated in the Manufacturing 2006 Affinity campaign are encouraged to enroll no later than September 1, 2005. Thomas R. Cutler President & CEO TR Cutler, Inc. www.trcutlerinc.com 954-486-7562/888-902-0300 ###
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How Testimonials Can Put You in the Spotlight By Rix Quinn If you need evidence that a testimonial or referral can help you, let me tell you a personal story:My friend Dave raved about his boss all the time. “She knows I’m still in school,” he said, “so she always asks about my schedule.”“She’s really smart, too,” he added. “The company wants to promote her, but she keeps telling them she really trained to teach. She’s just waiting for a job opening.”“Hey,” I stopped him, “if she’s so great, why don’t … 2. Are Your Brochures Worth The Paper They're Printed On? By Lisa Packer Brochures are one of the oldest marketing weapons in the business arsenal. And for good reason. A well done brochure lends an air of credibility while laying out a persuasive sales message. It conveys a lot of information and moves the customer along in the sales process. When it’s done right.When done wrong, a brochure is an exercise in futility. It bores the reader and makes a beeline to the round file. It’s a waste of time, effort, and landf… 3. Five Most Common Mistaken Beliefs About Joint Venture Marketing By Habiba Abubakar Apart from being the fastest, easiest, and most profitable strategy for attracting clients and boosting profits in any small business, there are so many other advantages of joint venture marketing for all parties involved. So, why aren’t all small business owners implementing joint ventures?Here’s a partial list of the most common mistaken beliefs about joint venture marketing. I’ve picked the top five to shorten your reading time, but you ca… 4. Marketing a Private Practice: Mistake #1: Trying to Be All Things To All People By Juliet Austin When healing professionals market their practice, they often attempt to cover all bases by trying to appeal to all types of people with all sorts of problems. Often this stems from a fear that if you don’t attract everyone you won’t fill your private practice.While there are successful generalists out there, in the current competitive market it is wise to target your marketing efforts to a specific population(s) you want to work with.Why is thi… |