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The best part is, it didn’t cost you anything (except time and elbow grease) to get to the top of her results. Unless, of course you paid for someone else’s time and elbow grease. Even so, you’ve got a sale and your customer got what she was looking for. Sounds like the classic win-win situation. So, what’s not to love about Search Engine Optimization (SEO)? Plenty – if your efforts stop there. Because getting your site to the top of the search result heap is only half the battle. Leave the other half un-fought, and you’re actually doing yourself more harm than good. Lets not forget that the ultimate goal of this whole exercise is to eventually make sales. And last I checked, search engine spiders weren’t spending a whole lot of money. When an actual human being gets to your site and sees a page designed for a robot she feels a bit used. Kind of like being pitched to by the used car salesman in the polyester suit. She reads copy that, rather than telling her how she might benefit from what you have to offer, repeats variations of her search term over and over. This tells her you don’t care about her, you only want her money. She clicks away and searches some more. This hurts you in at least three ways: 1.You lose the sale. So you don’t make any money. 2.She still visited, as did everyone else sucked in by your high placement. Depending on your hosting arrangement, you could be paying for more traffic. So you may actually lose money. 3.Most importantly, your prospect now has a negative impression of you. Even if you clean up your act she’s less likely to ever click on your link again. It’s called negative branding and, you guessed it: It causes you to lose money. It also has the potential of hurting you even more in the future, as search engine spiders are getting smarter every day. Not only do they eventually catch on if you mindlessly repeat phrases to trick them, they also notice if searchers are always coming back to the results in a hurry because you weren’t what they were looking for. If that is the case, they won’t continue to recommend you so highly. It takes more time and more effort to develop content that is both human and spider friendly. But not doing so can actually do you more harm than good.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing Tips for Internet Gurus MARKETING TIPS FOR INTERNET GURUSA successful on-line business, just like one that is not, needs a marketing plan. If you haven't updated your plan recently, it's a good idea to do it now. Here are two essentials that every plan should have, because having a good plan will increase your profits. 1)Focus On Your Market PositionWhat end of the business are you placed? If you're selling expensive motor vehicles to rich people you would not want to p… 2. Where Should I Network? By Denise O'Berry Building business relationships through networking is a great way to build your business. The caveat? It's a slow process.What are some of your options? There are many leads groups, different chamber mixers, other focused networking events and even online networking where you can meet people.What's the best route for you? It depends. Make sure that the groups you attend include your target market or the type of businesses that you can build a s… 3. Networking Events – Lose the Fear and Gain the Benefits By Kevin Eikenberry “Kevin, are you saying I need to go to Networking events? I hope not because I hate them.”No, of course you don’t have to go to them. You could stay home or sit in your office. But if you choose to not go, you won’t have the chance to learn something, to help others, to get new ideas, maybe generate some new Clients, and yes, meet new people.“But Kevin, I don’t do well at these events, I am too self conscious and besides, you know I am shy.”I… 4. 5 Ways To Turn Visitors Into Loyal Customers! 1. Use firm deadlines and stick to it.You've seen these offers before. You know the ones I'm talking about. They say 'Offer Ends Midnight on 15 August 2005 – Hurry'. But than, after the 15th of August, you go back to the site you saw the offer and notice the same ad, the same price and the same product only this time they are promoting with a new 'Deadline' date on when the offer will end. To me, and many other visitors, this does not add credib… |