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Our bodies work like our small businesses. They work best by word of mouth, networks, referrals, etc. The Internet also works this way to serve the most good thru networks, portals and referral links; of course the Internet could work better, but all in all we are well served by using such systems and we are most hurt when those systems are used against us. For instance a virus in the blood stream, an International Terrorist in an airliner, a drug dealer in your neighborhood or a computer virus which worms its way through your system doing its dirty deeds like the evil doers or an evolving organic virus on our bio-systems. Viruses are opportunistic, so are International Terrorists. This is their system of distribution to procreate and live. A virus in a computer can be a living growing event. So can a brand name or business expanding a market base. We are not comparing the damage caused by a virus or condemning either distribution methodology, one is evolved, while your small business is relatively young in that regard. We need to study what works if we want to win. We can learn a lot by studying these things. It is a much better system to look at the successes of nature and what works and why. Viruses with their fast evolution work like a small company with fast market innovation, implementation and evolution (revolution). For instance read about “Rules for Revolutionaries” and Prescription for the Future; and .Com to .Profit and Business is Combat; and “Blown to Bits;” or “500 Year Delta” As we have seen the exploits of those companies, which mimic nature in the regard of small teams, companies like Franchises. Just reading a few of these books ought to teach you a thing or two about special teams, regional variations and specific markets and personalities if you will of the local attitude. Recommended reading would be “Franchising For Dummies” and “Start Small and Finish Big” or “Franchising 101”, etc. If you want to win in your business you must study those things, which work anywhere you can find them, leave no stone unturned, you will find the secrets everywhere. Think about it. Starting A Child Daycare. - Complete business package to help you easily and quickly start your own profitable home-based day care business! Federal Grants! - Free Government Money! - FederalGrantSource.com free government money, business grants and cash grants directory. We guarantee results! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Value of a Customer By Bryan Brandenburg The Driver of All Marketing EffortsYou need to determine what the value of a customer is to your company. Answer the following questions:How much will the average customer spend with you per year?A = _____________If you provide quality service and products, how many years can you expect to keep a customer ?B = _____________What is your gross profit, as a percentage of revenues?C = _____________The value (V) of a customer is:V = A X B X CWe lear… 2. Make More Money with Marketing Metrics By Jeremy Cohen Do you know how effective each of your individual marketing tactics is? Many small business owners market in a vacuum. They spend money on brochures, advertisements and web sites with no real way to tie specific results to specific endeavors.If you are unable to associate leads and sales with the specific marketing efforts that generate them you have no way of knowing what is working as an effective marketing mechanism and what is not.The mone… 3. Unsure of the Brochure: Marketing and the Postage Increase By Stephen Belth Postage has increased, forcing performing arts organizations to expect costs for direct mail increase by as much as thirteen percent. Add this expense to costs for printing, data processing and the mail house, and the need for a better solution is eminent. Traditional mail marketing with no greater service or value will diminish cost efficiency even more. Response rates are already beleaguered, and have been flat or decreasing fo… 4. Connecting With Your Clients By Ramona Creel Many service professionals tell me that they are uncomfortable with the idea of marketing -- like marketing is a bad word! For some, "marketing" brings up images of telemarketers, aggressive sales people, and feelings of resentment at being invaded. But marketing is really about connecting with your customers. In service businesses -- particularly ones where you are very personally involved with the client -- you must build up a rapport with yo… |