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Want to learn how to lose a billion dollars? Just follow the marketing strategies used by GM, Ford and Daimler Chrysler. Yes, some of the largest corporations in the world are missing some basic tenants of marketing and it's worth taking a look at what they're doing wrong so you don't make the same mistakes. You don't want the following headline written about your company. "GM Hits Billion Dollar pot hole" - Miami Herald "GM shares fell to a 12 year low." - New York Times What are some of the most glaring mistakes a handful of car companies are making? 1. Discount Pricing GM and Ford offer free loans and rebates worth thousands of dollars to prompt people to buy their vehicles. Good idea? When you need to resort to bribing people to buy your products or services, it's a sign that something is terribly wrong. The idea is to provide value, help your prospects understand the perceived value and charge enough to make a reasonable profit. When you start discounting your product as a means to get people to buy it you've entered an endless downward cycle. The next time a prospect buys, they'll want an even larger discount and there will always be somebody who will undercut you on price. Eventually you'll end up like GM, losing lots, maybe not billions, but enough to threaten the life of your business. 2. Making Products People Don't Want According to the New York Times, "General Motors and Ford have swerved off course for a far more basic reason: not enough people like their cars." Whoops! The objective is to market a product or service people want. 3. Not Paying Attention to What People Want If you want to make money you'd pay attention to what your prospects want? Right? In the case of Daimler Chrysler you'd be wrong. At the Detroit Auto Show crowds loved the two-seat 8 foot long "Smart Car". So logically Daimler Chrysler decided not to sell it in the United States despite booming sales in Europe for years. Zap, a Santa Rosa CA firm, saw an opportunity especially with rising gas prices and went direct to the European Daimler dealers to buy the cars. Surprise! Ten thousand U.S. buyers put themselves on a list to order over $55 million worth of cars in just a few months. Avoid discount pricing, provide products and services your prospects want and you can avoid losing a billion or instead make 55 million. I don't know about you but if I lose ten thousand dollars I get upset and when I make a million in a year I'm pretty happy. Type At Home - Converts All Traffic Ez. - www.type-at-home.com/affiliates.html - Stop wasting your time for Tiny Profits! Try it and See for Yourself! Starting A Child Daycare. - Complete business package to help you easily and quickly start your own profitable home-based day care business! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Making More With Existing Clients By Charlie Cook Have you ever put on a jacket you haven’t worn in a while and found a twenty-dollar bill in one of the pockets? You'd forgotten all about it, so discovering it is like getting a gift. If you've been in business for a year or longer, you may have gifts in forgotten pockets — sources of additional revenue waiting to be discovered and tapped.There are four ways to increase your net profits: reduce costs, increase prices, attract more clients or se… 2. How Unique Is Your Business? A Competitor’s Dilemma By Gustavo Partal In our efforts to study our competitors we run the risk of marketing just like they do. This is bad news if our competitors are terrible marketers; which is the case in most cases. The emulation of competitors is more common than you may think. Most business owners don’t even realize they are doing it. It’s a phenomenon, where inbreeding of similar marketing strategies produces equally boring and stale results.As an example, take your local… 3. How Innovative Promotional Products Can Get Consumers Working For You By Alan Roberts There are more promotional products out there than you can shake a stick at so how do you choose the one thats right for you?The key is to find a product that, whilst leaving a lasting impression, fits harmoniously with your company’s profile – should you go for quirky and fun or conservative and practical. Many companies find the plethora of products available daunting to say the least and turn to standard promotional fare to save time.This ca… 4. Creating A Logo First Things FirstHaving a business card is usually the first priority for any business. Without a business card, it’s almost impossible to network and meet with new clients.But before you go out and get some business cards printed, you will need to decide on the name of your company.What’s in a Name?Naming your business may be even harder than naming a child. In business, unique names are highly valued for establishing brand identity and for sta… |