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Want to learn how to lose a billion dollars? Just follow the marketing strategies used by GM, Ford and Daimler Chrysler. Yes, some of the largest corporations in the world are missing some basic tenants of marketing and it's worth taking a look at what they're doing wrong so you don't make the same mistakes. You don't want the following headline written about your company. "GM Hits Billion Dollar pot hole" - Miami Herald "GM shares fell to a 12 year low." - New York Times What are some of the most glaring mistakes a handful of car companies are making? 1. Discount Pricing GM and Ford offer free loans and rebates worth thousands of dollars to prompt people to buy their vehicles. Good idea? When you need to resort to bribing people to buy your products or services, it's a sign that something is terribly wrong. The idea is to provide value, help your prospects understand the perceived value and charge enough to make a reasonable profit. When you start discounting your product as a means to get people to buy it you've entered an endless downward cycle. The next time a prospect buys, they'll want an even larger discount and there will always be somebody who will undercut you on price. Eventually you'll end up like GM, losing lots, maybe not billions, but enough to threaten the life of your business. 2. Making Products People Don't Want According to the New York Times, "General Motors and Ford have swerved off course for a far more basic reason: not enough people like their cars." Whoops! The objective is to market a product or service people want. 3. Not Paying Attention to What People Want If you want to make money you'd pay attention to what your prospects want? Right? In the case of Daimler Chrysler you'd be wrong. At the Detroit Auto Show crowds loved the two-seat 8 foot long "Smart Car". So logically Daimler Chrysler decided not to sell it in the United States despite booming sales in Europe for years. Zap, a Santa Rosa CA firm, saw an opportunity especially with rising gas prices and went direct to the European Daimler dealers to buy the cars. Surprise! Ten thousand U.S. buyers put themselves on a list to order over $55 million worth of cars in just a few months. Avoid discount pricing, provide products and services your prospects want and you can avoid losing a billion or instead make 55 million. I don't know about you but if I lose ten thousand dollars I get upset and when I make a million in a year I'm pretty happy. Type At Home - Converts All Traffic Ez. - www.type-at-home.com/affiliates.html - Stop wasting your time for Tiny Profits! Try it and See for Yourself! Starting A Child Daycare. - Complete business package to help you easily and quickly start your own profitable home-based day care business! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 4 Methods To Master The #1 Success Secret Of Infopreneuring (2 of 3) By Stu McLaren If you don't have good fresh content to use for new products, your momentum comes to a crashing halt and so does your business. So the question begs itself, how do you consistently create new content?Here are your four basic options:1) You can continually write your own materials...and you should.2) You can record your thoughts and get them transcribed... and you should.3) You can hire a ghostwriter to write materials for you... and you should… 2. B2B Portal: A Business Platform to Ultimate Productivity Improvement By Nowshade Kabir If somebody tells you that your present corporate website can be converted to a B2B portal which will help you significantly improve your company’s productivity in both of the two primary factors: Revenue Growth and Cost Saving, and that the portal can be launched in a matter of months with a very reasonable investment, what will be your reaction? Read on to learn how corporations all over the world are missing an opportunity, which can revolut… 3. Cost Effective Marketing Methods can yield the Best Results Cost Effective Marketing Methods can yield the Best ResultsLow budget marketing methods can yield the best results. I’ll not give the organization’s name but let me share the experience with you all. A very new branch opened in a metropolitan city KOLKATA which is in India in the year 1999 - 2000. This year was not too tech savvy year in KOLKATA. Email was very recently launched. We had a very small space to start with 450 Sq. Ft. This included a… 4. How to Keep your Marketing Strategy and Sales on Course When a company announces that they’ve lost a billion dollars in the first three months of the year, as General Motors did two months ago, it is a good indication that they are way, way off course. While Ford and Daimler/Chrysler weren't in the hole for a billion dollars, their profits were down by 50% or more for the quarter. Their cars just aren't selling.Why are these companies having such a hard time selling their products and what does it hav… |