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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Niche Marketing : A Mini Tutorial on Starting a Business By Suzanne Fyhrie Parrott The role of marketing in business may surprise you. Many books and seminars on marketing begin on how to develop the Marketing Plan. I believe this to be a mistake.You shouldn't begin thinking how you are going to market something until you first determine if you have something to market. You also need to have the ability to develop and service your product; will it work the way you say it will work; are there no adverse legal ramifications? Fi… 2. Fundraising: How To Avoid Three Common Mistakes By Judith Rothbaum I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment. There are more agencies seeking more money from more sophisticated donors.It's enough to make you run for cover.The reality is that fundraising is not easy, but it isn't impossible. There are some mistakes to avoid if you want to be more successful.1. Overestimating… 3. Simple Tourism Marketing Changes Earned a 26 Year Old Rafting Co an Additional $390,000 - Part I By Tim Warren If you are in ANY type of tourism business, read this article if you want to learn the secrets used by this rafting tour operator that yielded them huge increases in sales and profits in a SUPER competitive marketplace.It doesn't matter if you are a small B&B or promoting and entire country, this case study we'll share in two parts will give you a road map of succes, lower your tourism marketing costs and help you avoid costly mistakes.--… 4. The Surest Way to Boost Sales If you have a small business and you are looking to boost your sales and make the public aware of your business, how do you going about doing this? There is one sure way that I know to boost sales and create awareness. It may not be sexy, but it WORKS!The best way to 'start' marketing any business is to develop a marketing plan. And before you decide you don't have the time or expertise to create a plan, I urge you to understand why it is so impo… |