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According to Cutler, “We are going to use the full force of Manufacturing Media Consortium™, more than 2000 journalists writing about trends in the manufacturing sector, to tell the stories of thousands of American Manufacturers.” Cutler is considered the nation’s leading manufacturing journalist writing hundreds of feature articles each year and the author of The Manufacturer’s Public Relations and Media Guide. Cutler as is a regular contributing editor dozens of leading manufacturing magazines. The Manufacturing PR Advantage™ program will profile U.S. manufacturer using 90 day aggressive media outreach strategy. Associations working with TR Cutler, Inc. will receive significant rebates for the fees their members pay to participate in the program. TR Cutler, Inc. Cutler, who has worked with dozens of manufacturing associations, recognized that membership revenue was not self-sustaining and many local PR firms simply lack the expertise or media relationships in the manufacturing sector. Cutler says, “Everyone wins: the manufacturing association looking to drive additional operating revenue, the manufacturer who wants to see immediate and direct results from an aggressive PR campaign, and TR Cutler, Inc. There is also another “win” – people will learn about the amazing and fantastic manufacturing being done by thousands of American manufacturers. According to Dean Schmidt, the Affinity Program Manager for TR Cutler, Inc, “The 90-day campaign will drive traffic to a client's website, and increase product and company awareness, and quantify increased sales. Most manufacturers companies have never conducted an aggressive public relations campaign, this program will allow them to get their feet wet using a very affordable methodology.' Manufacturing Associations which have not yet participated in the Manufacturing 2006 Affinity campaign are encouraged to enroll no later than September 1, 2005. Thomas R. Cutler President & CEO TR Cutler, Inc. www.trcutlerinc.com 954-486-7562/888-902-0300 ###
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The "X" Factor By Kevin McElligott So you've invested more time than you ever believed possible on your website and in optimizing the pages for the search engines. Having sacrificed weekends and holidays, you've ensured that your site ranks in the Top 10.Eagerly, you monitor your site's progress as it slowly makes its way up the rankings. Day after day, you run searches on Google, Yahoo, MSN & other major engines to locate your site. Over time, you gradually achieve higher rank… 2. Why You Don't NEED a Marketing Plan By Alexandria K. Brown If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good amount of promotional copy.How did I get featured in a major, national magazine?Do I have a great PR person? Did I know someone at the magazine? Was this part of my carefully-crafted marketing plan?No, no, and um, no.I'll tell you exactly how I did it.Are you ready?I picked up the phone.A few months ago, I was f… 3. Pain-free Business: 8 Ways To Make Sure Customers Want What You Sell By Kim A. Castle Can I get something off my chest? Really...off my heart?I'm distressed about how many entrepreneurs and small business owners are driving themselves and their business into the ground because of the chase--running after for customers, running after new business, running after another day to keep their business open. This chase has put them into a cycle of emotional pain, even if they haven't brought themselves to admit it...yet.I feel that pain… 4. There Are Benefits... And Then There Are Benefits By Lisa Packer Not all benefits are created equal. Knowing which ones to use when can make a big difference in the credibility -- and success -- of your marketing campaigns.There are three basic levels of benefit to any product or service. The first is just one step away from a feature, and is generally called a "Product Benefit" (because it is still centered on the product). Peanut Butter is made with natural ingredients and contains healthy proteins and mo… |