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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing Through Associations By Jeffrey Dobkin ©2004 Jeffrey DobkinIf you’re in direct marketing, you’re continually looking for new list sources — everybody’s tired of mailing to the same lists. If you’re not in direct marketing and thinking about putting a mailing together, here’s something a little different: take a look at marketing through associations.Why would anyone ever market to associations? They’re great targets: try sending a press release to an association’s publication … 2. A Seven Letter Word That Helped a 3 Month Marketing 'Newbie' to Online Success By Hong Brandon Who would have thought that a three month newbie and marketing dummy with no list, no product, no contacts, can actually make money online? Me neither.I had no idea what to do, how to do or why.Until I gained clarity.Clarity means:1. To know what you want2. To Know why you want it3. Most importantly, to know what you love to do.There are many ways to make money, and it need not necessarily be internet marketing.I might be slapping myself on the… 3. Top Four Marketing Secrets of Building a Professional Practice By Adam Urbanski Building a coaching or consulting practice can be rewarding and lucrative. Sadly, many who get started on this path simply can’t make it. Almost daily I talk to people who give up on their dream of “solopreneurship” and, resentfully, join the ranks of job seekers.What disturbs me the most is that many of them are talented and skilled professionals; real experts in their field. With just a bit of marketing know-how they may have been able to gen… 4. 5 Tips For Profiting From Private Label Content Private Label Content is becoming increasingly popular as people join the rush to fill their websites with high-quality information. Admittedly, you can have articles written by freelance writers at sites like Elance or Rentacoder, but it gets expensive. For those who are not yet generating a high income through AdSense or affiliate sales, Private Label Content (PLC) provides a welcome alternative. === What is Private Label Content? === PLC gener… |