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I'm regularly asked to speak to people, that have either just started a business or have been going for some time. So many of these people are absolutely brilliant at working "in their business" but not so good at working "on their business" In other words; they're good at making the product or providing the service but they're not so good at finding new customers and generating more sales. Like them, you may not be too keen on making cold calls and selling your product or service but you DO need new customers and lots of them. You might be thinking - "I have customers and as long as I keep them happy things will be okay." However, I hate to tell you - but no matter how good your product or your service is, you will lose customers. They'll either leave the area; they'll die, they'll go out of business themselves or just decide to deal with somebody else. So you need to find new customers just to stand still. However that's not why you're reading this - you don't want to just stand still you want to find lots and lots of customers. To do that - you've got to get in the right mindset; you've got to think like a successful - "Marketeer." You need to think about #1 -Your Target Market; who do you want to do business with and what is the best way to make contact with them. Think about your existing customers and think about how and why they do business with you. #2 What Problems do your customers have; what challenges do they face that could be solved by your product or service? #3 What Solutions do you offer; how will your customers benefit from dealing with you? #4 How can you Prove what you do; what evidence, references testimonials can you produce to influence a prospective customer. #5 What is it that you do that's Different; what is your unique selling point that differentiates you from other businesses. Every day you need to allocate time to marketing your product or service. DO NOT fall into the trap of saying - "I'll do it tomorrow, I'm too busy today." Overall, you need to spend about 20% of your time on marketing. There are many failed businesses that had a fantastic product or service. However the majority fail because they didn't spend enough time marketing. That is not going to happen to you because you are "The One Marketeer." Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. Google plans to use Google Base (a product still in testing) to launch an online marketplace in Europe, which would allow small businesses that don't otherwise have the resources for e-commerce sites to offer up their products and services online. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Forget Strategy - SENSIBLE Marketing Is the Way to Go! By Trish Lambert Strategy is a word that marketers cling to in order to justify the business value of marketing. Anything with value needs to have strategy, right? It’s good business…the stroking of chins, the facilitated brainstorming sessions, the neatly formatted “strategic marketing plan” that results from all that creative thinking about what needs to be put into place.Marketers as a group have an inferiority complex. We are defensive because we don’t dire… 2. How to Measure the Benefit Your Product or Service Offers By Joe Love Measuring the benefit of your product or service means putting a specific value on the advantage it offers. For example, it’s ineffective to say your light bulbs are brighter and last longer than the competition’s. You’ve got to let people know that they’re 50% brighter and last two times as long! Your dry cleaning methods aren’t just better, they’re three times more likely to remove stubborn stains than traditional methods. Your chiropractic t… 3. Sowing and Growing Your Network By Helen Wilkie The N-word! We all know the value of networking and we feel we should be doing more of it. Unfortunately, for too many of us the very thought of attending an event where we have to mix and mingle with total strangers is enough to drive us into hiding until it's all over! What a pity we often force ourselves to go to a potentially great conference, but we're so busy worrying about the networking part that we forget to enjoy the event!But network… 4. The Swank Meter - What Does Hilary Swank Have To Do With Page Rank? Some of the Top Internet Marketers will tell you that Name Branding is key to earning Money online. We all can't be Oscar Winners like Hilary Swank so we need to find other Methods to Brand our Names and Increase our Page Rank. The Swank Meter is a fun and simple Tool you can use to easily measure how well your Name Branding techniques are working. We even throw in 5 Simple techniques anyone can use to brand there Name.Recently the wife and I wer… |