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I'm regularly asked to speak to people, that have either just started a business or have been going for some time. So many of these people are absolutely brilliant at working "in their business" but not so good at working "on their business" In other words; they're good at making the product or providing the service but they're not so good at finding new customers and generating more sales. Like them, you may not be too keen on making cold calls and selling your product or service but you DO need new customers and lots of them. You might be thinking - "I have customers and as long as I keep them happy things will be okay." However, I hate to tell you - but no matter how good your product or your service is, you will lose customers. They'll either leave the area; they'll die, they'll go out of business themselves or just decide to deal with somebody else. So you need to find new customers just to stand still. However that's not why you're reading this - you don't want to just stand still you want to find lots and lots of customers. To do that - you've got to get in the right mindset; you've got to think like a successful - "Marketeer." You need to think about #1 -Your Target Market; who do you want to do business with and what is the best way to make contact with them. Think about your existing customers and think about how and why they do business with you. #2 What Problems do your customers have; what challenges do they face that could be solved by your product or service? #3 What Solutions do you offer; how will your customers benefit from dealing with you? #4 How can you Prove what you do; what evidence, references testimonials can you produce to influence a prospective customer. #5 What is it that you do that's Different; what is your unique selling point that differentiates you from other businesses. Every day you need to allocate time to marketing your product or service. DO NOT fall into the trap of saying - "I'll do it tomorrow, I'm too busy today." Overall, you need to spend about 20% of your time on marketing. There are many failed businesses that had a fantastic product or service. However the majority fail because they didn't spend enough time marketing. That is not going to happen to you because you are "The One Marketeer." Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. Google plans to use Google Base (a product still in testing) to launch an online marketplace in Europe, which would allow small businesses that don't otherwise have the resources for e-commerce sites to offer up their products and services online. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Bare-Bones Basics Of Multi-Level Marketing By Julia Tang Multi-level marketing is the biggest growth industry in the 1980's. It is the industry that has made corporate giants of Amway, Shaklee, Mary Kay and Herbalife. It has been termed as the last true rags-to-riches opportunity left in North America, and its ability to bring enormous incomes to almost anyone is legend. In fact, it is expected to make more new millionaires by 1990 than any other industry, and soon after will be the single most popul… 2. Please your potential buyers with Corporate Promotional Gifts Corporate promotional gifts are a terrific way for a company to attract potential customers. In fact, when it comes to the types of businesses that have to sell their products or services by exhibiting at trade shows or giving a sales pitch that no one really wants to listen to, promotional gifts are perfect. Essentially, it gives potential clients a little incentive to listen to your sales pitch instead of another company's. Also, when buyers… 3. Marketing Magic: Are You Sharpening Your Saw? By Maya Bailey What does it mean to “sharpen your saw?’According to Dr. Steven Covey, “sharpening your saw” means Increasing your personal production capacity by daily self care and self-maintenance. Why is this important? In my 30 years of working with clients to help them maximize their success, it is so clear that those who neglect this will never reach their goals.For example, one of my clients, Sandra, (all names have been changed) struggled with a suga… 4. Overture Marketing Overture marketing has long been recognized as an incredible method for driving traffic to websites from the major search engines. Overture was a pay-per-click marketing service that actually was a search engine originally established in the late 1990s under the name GoTo. A strategy change in early 2000 positioned Overture as a powerful pay-per-click service as the company made deals with most of the major search engines (Google excluded) which … |