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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing Flat? Is It Your Plan or Your Vision? By Randall Madon 60+ hour workweeks, cash flows that constantly keep you up at night, stress and more stress again. Payroll due in two days (where the heck is that going to come from?) Does this sound like your business? Is your business a job with the most fickle, disloyal boss of all..... the customer? I know, I’ve been there. I’ve watched first hand as the cash flow I desperately needed walked out the door with no intention of returning, ever again.Intro… 2. Improving Search Engine Rankings Search Engine Optimization (SEO) is one of the latest trends in marketing. Websites have proven to be successful drivers of traffic and revenue. Naturally, companies are examining how to improve the number of quality leads to further drive profits on the web. Given the overwhelming amount of traffic that Google and Yahoo's search engines receive, the focus is often on improving rankings on these search engines.Now, let us take a quick look at how… 3. Testosterone-Free Marketing: Marketing and Selling That WORKS for Women By Denise Michaels Yes, women are starting businesses in the US and many other countries at twice the rate of men. But why are businesses owned by women still not taken seriously?In my book, “Testosterone-Free Marketing: The Yin and Yang of Marketing for Women” I reveal why marketing is challenging for millions of women business owners. Many women don’t market as effectively. They get fewer sales and enjoy less financial freedom. Some women take to marketing an… 4. Basic Brand Building By JoAnn Hines A brand is the essence of who you are. The more powerful the brand the more memorable you will become. Think about brands that you can identify with. What impresses you about them and what attributes make you remember them? Brand icons didn't get that way over night and many of them have failed because they couldn't "connect" with their audience. Strong brands will stand the test of time.After you have thought about strong compelling brands tha… |