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According to Cutler, “We are going to use the full force of Manufacturing Media Consortium™, more than 2000 journalists writing about trends in the manufacturing sector, to tell the stories of thousands of American Manufacturers.” Cutler is considered the nation’s leading manufacturing journalist writing hundreds of feature articles each year and the author of The Manufacturer’s Public Relations and Media Guide. Cutler as is a regular contributing editor dozens of leading manufacturing magazines. The Manufacturing PR Advantage™ program will profile U.S. manufacturer using 90 day aggressive media outreach strategy. Associations working with TR Cutler, Inc. will receive significant rebates for the fees their members pay to participate in the program. TR Cutler, Inc. Cutler, who has worked with dozens of manufacturing associations, recognized that membership revenue was not self-sustaining and many local PR firms simply lack the expertise or media relationships in the manufacturing sector. Cutler says, “Everyone wins: the manufacturing association looking to drive additional operating revenue, the manufacturer who wants to see immediate and direct results from an aggressive PR campaign, and TR Cutler, Inc. There is also another “win” – people will learn about the amazing and fantastic manufacturing being done by thousands of American manufacturers. According to Dean Schmidt, the Affinity Program Manager for TR Cutler, Inc, “The 90-day campaign will drive traffic to a client's website, and increase product and company awareness, and quantify increased sales. Most manufacturers companies have never conducted an aggressive public relations campaign, this program will allow them to get their feet wet using a very affordable methodology.' Manufacturing Associations which have not yet participated in the Manufacturing 2006 Affinity campaign are encouraged to enroll no later than September 1, 2005. Thomas R. Cutler President & CEO TR Cutler, Inc. www.trcutlerinc.com 954-486-7562/888-902-0300 ###
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Lead Generation 101 By Paul Lemberg Part seven of a series on Turnaround TacticsOnce you get your streamlined sales force up to speed, it's going to need more people to talk to.You already have a lead generation program in place. But is it working? Is it sufficient? Probably not, otherwise you wouldn't be reading an article called "turnaround tactics." So you have to stoke the lead machine.Step one is to decide what a lead is worth to you, so you can know what to spend on getting… 2. Niches - The Path to More Profits By Denise Ryder Hey, as business owners we CAN'T be all things for all customers. I mean it would be fantastic if we could, however, you just can't meet the needs and wants of everyone, you would run yourself ragged trying :o(BUT ... that doesn't mean you throw your hands up in dispair and give up ;o) Stick with me for a few minutes and we'll go over a few ideas that come to mind and see if they get your creative juices flowing.Firstly, what the heck is a "Nic… 3. Laws of Marketing – The 10 Immutable By Gordon Goh Most marketers believe that anything is achievable if you are energetic, creative or determined enough. But laws of marketing follow laws of business, and if you violate them, you risk your marketing dollars. The conventional answer to all marketing questions is money, which is not true.1. Law of Leadership – it’s better to be the first than it is to be better. People tend to stick with what they’ve got – e.g. girlfriend and spouse.2. L… 4. Media's Dirty Little Secret By Chuck McKay I’m constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to “reach the right people.”Why am I amazed?Because they all reach the same people.Don’t believe me? Start with radio - there’s more information available, and the radio reps are eager to share it.Ask ‘em for exclusive cume figures. (Cume is the cumulative total of different people who tune in to the station each week. Exclusive… |