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This might be a given for some people, but it still needs to be said. If someone has not specifically asked for your information, don't send it. Simple as that. Not only are you wasting time, you are wasting money as well. It could also have an impact on your image, so just don't do it. Often times on message board was see someone simply say 'I want to work for home' and is bombarded with offers. The correct thing to do in this situation is to first find out what kind of interests they have. You may want them as a recruit, but you don't want them if they have zero interest in your products and will quit in just a few short months. Another example of a wrong time to promote was a snail mail we received. This person had good intentions I'm sure, but what they did not realize is we have other businesses. The business information this person sent was in direct conflict with one of these other businesses. If you were a Mary Kay rep, would you purposely send business information to an Avon rep? I would hope not, but it's amazing how many do this every day without realizing it. Finally another point we need to bring up is articles. While they are a far cry from business information and don't even fall into the same category, we can't tell you how many articles we get a day that have absolutely nothing to do with our publication. If you write articles, which you should in any business, make sure you know where your articles are going. Gardening has nothing to do with a business newsletter, so don't send it there. Read publisher guidelines, and the publication if you can before submitting. Avoid auto submissions that don't tell you where your article is going.
The bottom line is - if it's not asked for, don't send it! Your reputation, time, and money are at risk when you send information at random. |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. CRM Star Wars: When Marketing is from Venus and IT is from Mars By Kelly O'Brien Inherent tensions exist between marketing and IT. This is often compounded by lots of cross-talk, with each function on different channels. When tension becomes unresolved conflict, CRM strategy is impossible to execute. To avoid clashes, it helps to understand that CRM is not just about the exchange of information, it's about the exchange of relationships. And every effective relationship includes a fair amount of conflict. The key is in how y… 2. The 4 P s of Marketing: Effective Marketing Programs Depend On Them By Bobette Kyle There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation -- the ones that have the greatest potential to grow your business.A key to knowing which marketing programs to choose involves thoroughly understanding how to leverage the 4 P s of marketing -- price, product, promotion, and place -- to reach and appeal to your target audience(s). … 3. Five Things You Should Know About Niche Marketing By Lucy MacDonald If your private practice is not growing niche marketing can help. How can clients find you and purchase your services if you are a generalist? Being a generalist is useful when you live in a small town or remote area. Niche marketing is a specialized area of work that sets you us as an expert. You can market your niche by writing articles, creating e-books or tip sheets, and letting the media know that you are available to give interviews based… 4. Pay for Performance Pricing Models for Search Engine Optimization By Stoney DeGeyter I do think that it is entirely possible for an SEO and client to work out a pay for performance pricing structure that is fair to both. Logistically, though the tracking involved to this would add additional layers to the total process of ranking and reporting. If both the SEO and the client are willing to take that on and set parameters that are agreeable between them then by all means a fair agreement can be reached.Personally, I would not pr… |