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A successful on-line business, just like one that is not, needs a marketing plan. If you haven't updated your plan recently, it's a good idea to do it now. Here are two essentials that every plan should have, because having a good plan will increase your profits. 1)Focus On Your Market Position What end of the business are you placed? If you're selling expensive motor vehicles to rich people you would not want to place yourself in a market that sells Honda's. Cadillac would be more appropriate. To help you fine tune your market position get feedback from your visitors. Consider adding a 'live chat' feature to your home page. Most web hosting companies include this service (CGI scripts) that can be found on your 'web control panel.' If you are not a do-it-your-selfer, or don't have the time, there are several places on line where you can sign up and use their free 'live chat ' version. (All you would need to do is copy/paste the code in your webpage.) 2) Update Your Marketing Plan Statement Doing this will help you strengthen your focus. Your mission statement should include: 1) your vision; 2) how you will accomplish your vision/goal; 3) and it should also reflect your values. For example, if you don't like some of the distasteful websites out there and you are designing attractive websites, a mission statement could read like this: 'To help make the Internet beautiful, I plan to create two attractive websites per week, instead of my usual one. I have updated my software and abilities to create attractive Websites and will launch my new plan on the 15 day of this month.' There are of course other elements that make up effective marketing plans. In coming months we will have more tips on marketing.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Use a Guarantee In Your Headline To Increase Trust By George Dodge Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing. Remember Domino Pizza's unique selling proposition (USP), which was also used as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!' That headline worked great for Domino's, could a similar hea… 2. Does Your Packaging, Umm, Smell? By JoAnn Hines If it doesn't, perhaps it should. The latest and greatest packaging innovations are packages that smell. They give those olfactory glands a workout. Watch for packages sporting "fragrances" such as chocolate and vanilla. Just think of all the calories saved by smelling the package and not even eating the product. Weight watchers should love it this concept. Consider all of the applications of tricking your stomach into thinking you have eate… 3. Why Problem Based Positioning Is A Psychological Magnet By Sean D'Souza Are you struggling to create a memorable positioning statement or USP (Unique Selling Proposition) for your marketing? Do you want to stand out from your competition, but the uniqueness of your business seems to elude you? Here’s a sneaky, vital secret that turns conventional marketing psychology on its head. By changing your positioning statement, find out how to transform your weakest link, into your strongest marketing strategy ever!Avis Is … 4. Make Sure Your Marketing Expectations are Realistic Once a week I spend a few hours cleaning our house. You’d be correct if you guessed it’s not one of my favorite tasks but it does have some benefits. It burns a few calories, which is not a bad thing. And, it’s actually somewhat relaxing. (Sometimes its nice keeping your hands busy while your brain rests.)But the best thing about cleaning your house is you get instant results. You do the work, and you get a clean house. No waiting. You get to enj… |