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A successful on-line business, just like one that is not, needs a marketing plan. If you haven't updated your plan recently, it's a good idea to do it now. Here are two essentials that every plan should have, because having a good plan will increase your profits. 1)Focus On Your Market Position What end of the business are you placed? If you're selling expensive motor vehicles to rich people you would not want to place yourself in a market that sells Honda's. Cadillac would be more appropriate. To help you fine tune your market position get feedback from your visitors. Consider adding a 'live chat' feature to your home page. Most web hosting companies include this service (CGI scripts) that can be found on your 'web control panel.' If you are not a do-it-your-selfer, or don't have the time, there are several places on line where you can sign up and use their free 'live chat ' version. (All you would need to do is copy/paste the code in your webpage.) 2) Update Your Marketing Plan Statement Doing this will help you strengthen your focus. Your mission statement should include: 1) your vision; 2) how you will accomplish your vision/goal; 3) and it should also reflect your values. For example, if you don't like some of the distasteful websites out there and you are designing attractive websites, a mission statement could read like this: 'To help make the Internet beautiful, I plan to create two attractive websites per week, instead of my usual one. I have updated my software and abilities to create attractive Websites and will launch my new plan on the 15 day of this month.' There are of course other elements that make up effective marketing plans. In coming months we will have more tips on marketing.
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Ten Amazing Ways To Increase Attraction at a Trade Show By Catherine Franz These ideas are for anyone that has a small budget to work with or is just starting to expand into exhibiting at trade shows. You can even use these tips and techniques whenever you are speaking or presenting -- at Toastmasters, delivering workshops -- or even eLearning activities. 1. Have a visual point at your booth -- like a power point show or a television with a video playing. Put together a workshop video, even if it isn't profess… 2. 9 Ways to Gain Expert Recognition By Hans Hasselfors No matter what business you are in it always helps to be seen as an expert. If you were calling someone to fix a drain or sell your house you would approach the person you saw as most credible and reputable in that area of expertise.To become an expert takes hard work and experience. It can involve study or the honing of practical skills. It demands high standards of work. But after all this effort will you be perceived as an expert? If you fee… 3. The Most Important Marketing Principles of All Time By William Siebler As you have probably experienced there is a lot of hype in the business and marketing world. New concepts, revolutionary methods and the like land in our in boxes every day. But I'm going to confirm something you probably already know - the fundamentals of marketing haven't changed for decades. Here's my summary of the marketing principles that have stood the test of time.1. Know your customer. Know their wants and desires.2. Offer the customer… 4. Five Steps to Partnering with Companies to Build Your Client Base By Paulette Ensign Wouldn’t you love a simple formula for easily growing your small business? Here is something that could be just what you are looking for:1. Create an information product based on your expertise.2. Sell or license many copies of the product to a large company.3. Guide the company in using your product as a promotional item to sell more of their products or services.4. Be sure your own name is someplace in the product.5. Watch your client base gr… |