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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Marketing as a Spiritual Practice II: Unearthing Your Potential By Allison Bliss Marketing as we know it is over. Done. Finito.People the world over are bored and spammed to the brink of tears. But there is good news: There’s a better way to connect with precisely those you wish to reach … and it works far better than traditional, expensive, gimmick-driven marketing.We call this method “Marketing as a Spiritual Practice.” Why? Because marketing is actually a process, just like any real spiritual quest. It takes time. There … 2. Make Every Call Count By Caterina Rando After years of coaching sales and business people in a wide variety of industries, there is one thing that stands out as an important differentiating factor between those that have average success and those that consistently soar. It is not enough to go on appointments, send out fancy packets and pass your card around. You have to be willing to become masterful at using the phone. Phone mastery is an important business skill like any othe… 3. What The Heck Is A Campaign And Why Do I Need To Do One? Many people ask me, “What is a postcard campaign, exactly?” “And why do I need one?” As I have been educating my clients one on one for years now, I suddenly had the bright idea that I needed to explain this for more than just one at a time and in further detail. So here goes…Campaigns for marketing are, in a nutshell, a series of repeat mailings that are strategically planned so that there is maximum benefit (more new customers) for your busines… 4. Contrarian Marketing at Benetton's By Robert Abbott Perhaps, with apologies to Dale Carnegie, we should call this article: "How to make enemies AND influence people."The subject: United Colors of Benetton's campaign to promote its clothing, using photos and stories about death row prisoners in the U.S. It's what journalist James Bone of the Times of London called the "latest in a string of deliberately provocative campaigns".In an age when most advertisers try their hardest to avoid offending an… |