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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Easy Article Writing Tips Whether you are just starting out with your online business or you are seasoned pro, writing and distributing articles is one of the most effective and low-cost ways to drive lots of targeted traffic to your site. Writing articles and submitting them to the article directories will get you free traffic when people click on the link in your resource box. It is also a great way to improve search engine rankings, since you will have plenty of incomi… 2. So what is CMYK? CMYKCMYK is the 4 color process used by commercial printers all over the world. The letters stand for: C=Cyan, M=Magenta, Y=Yellow and K=Black = CMYK.All digital photos and most scanned photos are automatically saved as RGB. This color model is not acceptable for printing, and all RGB photos must be changed to CMYK before sending to a printer.Do you want a good quality print - your photos must be saved in the CMYK format!Don't stay in the Dark ab… 3. Print Marketing Campaign, What's Important and What's Not! By Steven Schneidman Every company searches to lure customers to their product. Unless you have a monopoly or unique product your marketing goal is to fulfill your customers needs with your products. Today finding that monopoly or unique program is virtually impossible, and even if you do find it chances are someone will copy it very quickly.Wouldn't it be great if your marketing budget was unlimited and you could try everything ( web, print material, television, n… 4. How Real Is Perception? By Larry Galler Recently I was talking to a businessperson about the relative popularity of competing products when there may not be much, if any, difference in the effectiveness but there is a large difference in the sales volume. She stated, with a roll of the eyes, “Well, I guess perception is reality” and I smiled as I agreed with her. Later, curious about our conversation, I looked up the definition of the word “perceive” and found the following, “to bec… |