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Ad strategies to avoid: <span style='font-weight: bold;'>Free</span><br style='font-weight: bold;' />Free is a meaningless word and invokes skeptecism. Consumers are smart enough to know that nothing, ever, is really free. While you might increase your click rate, the clickers aren't going to be people looking to spend money, they are going to be people looking to see if it really is free. About the only Free that works is Free Shipping, but if you drive a consumer to your site on a Free Shipping message and then present a qualifying amount to get it, you risk irritating them and wasting your money. If you need to order $50 for free shipping, say so. 'Free Shipping on $50 or more'. <span style='font-weight: bold;'>Listing a Price</span><br style='font-weight: bold;' />Don't list a price unless you absolutely, positively have the lowest price. Nothing is worse from an advertising perspective than listing your widget for $19.99 when you're right next to an ad that lists the same or comparable widget for $17.99. Plus, if you list a price and your prices changes, you're going to have to go back and edit all your copy. A 'Starting From' price can work, but only, again, if you have the lowest price and only if you don't mind editing if the starting price changes. <span style='font-weight: bold;'>Satisfaction Guaranteed</span><br style='font-weight: bold;' />Would anyone ever buy from a store where it's not? A satisfaction guarantee is implied nowadays and listing that you offer one is a waste of characters. <span style='font-weight: bold;'>In Stock</span><br style='font-weight: bold;' />In Stock Now can work if you're selling a hard to get or seasonal item and you want to drive home that you actually have it, other than that, avoid it. Otherwise it's implued. Why would you ever list an ad to sell something you don't have in stock? <span style='font-weight: bold;'>Company Name</span><br style='font-weight: bold;' />Is your company name one people will recognize? If not, son't waste characters listing it. Instead focus on the offer or product. If you manufacture a product that is sold by resellers and you also have an ecommerce site, 'Official JoeWidget Site' can work to distinguish you from others in the space. Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. What Is and Why Use 0800 numbers? By Mark Vurnum It is quite impossible you haven’t noticed that more businesses each day are offering an 0800 number for people to contact them. This is mainly because during a sale there is a normal need of communication and in 90% of cases this is done by phone. Also you have to consider that all people think of money and the prospect of asking for information without paying a dime is a very big plus to considering asking for information about what you are o… 2. Marketing: The Value of Your Own Experience By Mary Eule Bill Gates, Founder of Microsoft "Your most unhappy customers are your greatest source of learning."Years ago, when I was in graduate school, I enrolled in a course titled, "Services Marketing." Among other things, my professor required that we document three positive and/or negative customer experiences we had each week to share with the class.We were asked to include the following:1. Describe what happened.2. How did this make you feel?3a. W… 3. Sex Sells… Or Does It? By Susan Friedmann Which of the following do you expect to see on the trade show floor:A) A high-tech video display, showcasing exciting new productsB) Signs directing you to a mini-seminar taught by industry expertsC) A scantily-clad blonde bombshell, handing out brochuresA and B won’t surprise anyone, but increasingly, we’re seeing more and more of C.After all, sex sells. It’s one of those marketing ‘facts’ that everybody knows. Certainly the media reinforces… 4. Corporate gift giving ideas Corporate gift giving ideas are best discussed within the company level. Gift giving can be a touchy issue and it will be great to have another colleague(s) to brain storm it. The benefits of corporate gift giving can never be underestimated and its time to put on your thinking cap. Very often that customer is also shared by another colleague in the company. Your colleague might have sent the customer a gift before and by now have some knowle… |