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A while back a small business owner paid me a visit. He wanted help marketing his fitness business to women. Before we even started talking, he handed me his business card. The card was very professional and said all the right things. But it also included a huge blunder. He was pretty smart to target women as prospects for his business. After all, experts say that in the average household women control over two thirds, 75 percent, of the finances and are responsible for 80 percent of purchasing decisions. That means women wake up in the morning ready to spend money. Will they spend it with your business? And what about women-owned businesses? Well, that's a huge market too. According the the Center for Women’s Business Research, 10.6 million firms are at least 50% owned by a woman or women and the average growth rate of women-owned firms is nearly twice that of all firms. On top of that, women-owned firms employ 19.1 million people and generate $2.5 trillion in sales. So if you're targeting women as prospective buyers, you better make sure you know how to sell to them. And don't make marketing blunders like my client did. Make sure your visual materials scream "women are my market" too. His didn't. On the front of his business card was a photo of "rock hard men's abs." Ack. Auto Submit To 3,000,000+ Websites. - Blast Your Ad to 3,000,000+ Classified Websites! Plus Huge Array of Marketing Tools. Affiliates Earn 60% Restaurant Templates And Forms. - Restaurant management forms, restaurant software, business plan templates, marketing & promotions to help grow your profit. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Successful Event & Meeting Planning: How to Boost Attendance By Marian Calvin Consider the fact that the annual meeting is the single largest source of non-dues revenue for most associations. Also consider the fact that most exhibitors view a sizable base of interested, qualified buyers as the linchpin of a successful trade show. Consequently, it’s in the best fiscal interest of your organization to ensure that as many delegates as possible turn out for your event. Meeting planning should include promotion which is the k… 2. The Mighty Marketing Brochure By Neil Sagebiel "Brochure" is French, and it comes from brocher, meaning to stitch. According to The American Heritage Dictionary, a brochure is "a small booklet or pamphlet, often containing promotional material or product information."Accurate, yes. And also incomplete.For one thing, brochures aren’t always small. Sometimes they’re quite large. As for brochure contents, they vary greatly depending on the situation. A brochure definitely can be more than a pa… 3. Relationship Marketing: 10 Tips for Keeping Clients Happy By Debbie LaChusa You've probably heard the saying "It's easier to keep an existing customer than to get a new one."Well, it's more than just a saying, it's true.That's why you want to take very good care of your current clients or customers and do whatever you can to give them lots of reasons and opportunity to buy from you over and over again.Who wants to constantly be out there pounding the pavement looking for new clients and customers? That's a lot of w… 4. Marketing to Women -- Can I Buy You A Clue? By Denise O'Berry A while back a small business owner paid me a visit. He wanted help marketing his fitness business to women. Before we even started talking, he handed me his business card. The card was very professional and said all the right things. But it also included a huge blunder.He was pretty smart to target women as prospects for his business. After all, experts say that in the average household women control over two thirds, 75 percent, of the finance… |