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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Forgotten Market By Denise Ryder There are a great many online business people who are forgetting the potential that this particular forgotten market can be providing them. The forgotten market I am referring to is the off-line market and as for the potential, it could prove to be quite profitable for you. What you need to do though, is take the blinders off and focus on "all potentials" NOT JUST the one track mindset of setting up campaigns geared towards the online market.… 2. Your Company Need More Marketing? Or Just Better Marketing? By Mitchell Gooze Many sales problems can be solved by improved marketing. Selling harder is often not the solution. More . . . or just better . . . marketing may be what's needed. Marketing presents a special problem for any company that has not yet developed a professionally staffed marketing department. This article looks at the various marketing functions. It describes some successful approaches to determining when to add "more" marketing to your company.In … 3. Alarming Marketing Trend By M.H. McIntosh One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers who are readers of Sales Lead Report.Only 24% of the marketing professionals surveyed said they usually or always test their marketing communications tactics before rolling them out.The survey was comp… 4. The Secret to 100% Success With Your Marketing By Tim Stokes There’s a secret to marketing, which is so simple, yet so effective once you learn it and apply it, you’ll be amazed at the great results you can produce. This secret will prevent you from failing with your marketing pieces.Before I go on, lets start with establishing common ground to begin with.My definition of marketing is… communicating with potential customers in emotionally beneficial terms.To me, the medium or method of marketing communic… |