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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How Effective Customer Surveys Will Help Innovate Your Business By Marc Gamble Have you ever wondered why the phones aren't ringing the way they should? Or maybe sales are flat and you're not achieving the revenue and profit targets you set for your business. There's one sure-fire way to uncover the problems to get your company back on track. The answers are right in front of your nose.b>Why Your Ads May Say Nothing & Everything About Your Business!Many business owners rely on platitudes and ego gratification when pr… 2. Reasons Why You Should Niche Your Business By L A Parmley Caution! After reading this article, you may need to adjust your product or service, your advertising, your website, or your target audience a little (or all of them). Fortunately, none of these are set in stone and can usually be changed quite easily.I'm sure you realize it's impossible to meet everyone's needs. So you need to select a target group and attempt to appeal to them and them alone.This may seem simple at first glance. But, take… 3. Referrals . . .The Secret Weapon By Sue And Chuck DeFiore Are you getting referrals from you customers? If not, you are missing a lot of sales. Think about many of the sites you visit on the web. Many of them will ask you to tell your friends, families and others who might be interested about them. For doing so, they offer you an incentive, for example, free stuff, gift certificates, etc. Let’s talk about off line. How about the book club or record club you belong to. When you get mailings from them… 4. Low Cost Marketing Ideas For The Small Business By Ololade Franklin Marketing is an essential activity for any business. It doesn't have to be expensive. In fact, some of the most effective ways to market your business are also the cheapest. Here are several ways to promote your business without spending a lot of money.Establish a website for your products. This is one of the best and cheapest ways to promote your products. Once you have a website, you can put your website address on all of your bus… |