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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. New Year's Revolution By C.J. Hayden No, that's not a typo in the title. Resolutions are easy; most of us make them at least once a year. A revolution, on the other hand, is something you may not have made since you started your business.Starting a business is actually quite revolutionary. When you began yours, there were probably many details of your life that changed. Some of those changes were intentional, others accidental; some you liked, some you didn't. Other changes you al… 2. Small Business Marketing Secret #6.5: How To Be Scendsational, Get Noticed, And Become Famous By Jimmy Vee Everybody loves a bonus, a free prize. When we finished writing the 6 Secrets of Successful Advertising, we felt it needed just that – a little extra, like the temporary tattoo found in a box of kid’s cereal. Maybe even a whacky wall walker. You know, those little free prizes sell more cereal than anything else.Our free prize is Jim and Travis' Small Business Marketing Secret #6.5. Arguably, this little half-a-secret is more valuable than the o… 3. Sell Like a Whooshing Rocket... Marketing is the stirring reason why businesses zoom in a market like a bomb. Marketing goes hand in hand with advertising. Companies go to different types of media – from the print, broadcast, TV to internet – in order to have total advertising. However, mere advertising may not be enough. It will only cost you a fortune and still not having your anticipated aftermath.In order to get what you want, there are questions that you need ask yourself … 4. How To Get To The Top of The Marketing Food Chain By Priya Shah Are you tired of living off handouts from big-name marketers, earning meager affiliate commissions?If you truly want to live and breathe the rarefied air of the super-marketers, what you need is not a change in method, but a change in attitude and mindset.You need to start thinking like a top gun and create your own identity instead of feeding off the efforts of others. Here are some ways of achieving that goal.1. Be Unique. Write Your Own Cont… |