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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. When Do You Stop Marketing To Customers? By Sean D'Souza Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inbox? Do you have marketing strategies specifically designed to tell you when to keep marketing, and when to stop? Well, stop looking so puzzled. In the marketing article below, I’m going to bring home to you exactly how to join the dots. You will learn just how much to market, and when to stop. Yes, it is a science and marketing strateg… 2. Small Business Marketing Tip – Putting the Customer First. By Rikki Arundel I am a great believer in the keeping to the basics – the totally obvious things that we all learn in Running Your Business 101, and then promptly forget. I often have people come up to me after a speech and say, “This is all blindingly obvious, just common sense.” And they are right, but my immediate response is always the say, “So are you doing it…?”This question is usually followed by a moment of silence before they explain they have moved … 3. Getting the Maximum Marketing Mileage Out of Your Nametag By Scott Ginsberg As a small business owner, you must always explore creative ways to promote your products or services. One of the most effective yet underappreciated tools you can use to keep your company “on stage” is your nametag. Especially when you attend meetings, events or if you’re out in the field representing your company, your nametag is your best friend. Not only will it remind people of your name (who will forget your name 10 seconds after they … 4. Promotional Pen - A Pen by any other Name… By Cindy Carrera Have you ever been among a group of people exchanging contact details? Notice the scramble for that good old-fashioned instrument, the pen. See the woman upturn her purse searching for one and the impatient expressions on the faces of the people with her. Watch their eyes light up when she finally finds it. The relief is palpable; information can now be taken down for use at a later stage. The pen makes it possible. In a second the tenuous rela… |