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Yellow Page users are the hottest of all prospects – someone who has made the decision to buy, and now is looking for a place to do it. Does your ad convince them that your business is that place? It doesn’t have to be the biggest, although that can certainly help. And if you do it right, it won’t even matter if your business is listed first. What matters is that your ad is the most persuasive. “But, Lisa!” you’re saying in your most shocked whisper, “Everybody knows that the first listing in a category gets the most response! That’s why so many business names start with ‘A.’” Well, yeah, if I’m faced with a list of indistinguishable company names, I’ll just go with the first one I see. And 99% of all Yellow Page ads seem to have the company name as their headline. But your business may be better than the one that starts with “A.” So why don’t you tell me that? Move your company name to the bottom, beside your phone number, and greet me with a bold headline telling me just what’s so great about you. Invest in a few lines of copy (get rid of the photo of your store if you have to – I don’t really care about it, anyway) that prove you can deliver on some great promises. Did you know that making those changes can increase your response by 600%? Yes, really. That beats having an “A” name any day! Investment Banking Interview Guide. - Answers To 80+ Investment Banking Interview Questions. Affiliates Earn 75% of a $47 eBook = $31.85 Per Sale! High Converting. Downloadable Real Estate Forms. - Investment & For Sale by Owner Contracts and Forms. 50% Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Are Corporate Awards and Corporate Gifts Beneficial for Your Business? By Brock Boser With the increased challenges that all companies are faced with, many corporations have implemented various initiatives to continue to grow corporate earnings and shareholder value, some have discovered the strategic value of corporate awards and corporate gifts. From the boardroom to the frontlines to the client across the country, corporate awards and gifts offer many benefits to enhance performance. Not only are you showing your appreciat… 2. Internet Marketing Success Requires a Business Plan (Part II) Formal business planning is a process that takes that 'great idea' and subjects it to rigorousscrutiny. It either validates your premise or else shows you where the idea falls apart. Businessplanning forces you to identify costs and develop a sensible marketing strategy before you startspending money. Having a solid business plan will also help you to acquire funding, if necessary.So what should an Internet marketing business plan address? At min… 3. 21 Ways To Expand Your Subscriber List By Catherine Franz Expanding your subscriber list, whether it be for your ezine, newsletter -- printed or electronic -- takes persistence, and commitment. Not to mention time and letting go of the frustruation of it all. Marketing Master, Catherine Franz, is sharing with you twenty- one methods, strategies, and ideas all located in one spot on how you can expand your list. 1. Keep your subscription form easy to find on every web page. Preferably, add it o… 4. Smart Ways To Rocket Launch Your Profits By Julia Tang If you really want to pull more profits from your business, you really need take some of the actions listed here. 1. Advertise your web site with banner ads that are animated and include a call to action. You must grab people's attention and make them to click. 2. Use pop up windows or advertisements on your web site. They grab your visitors attention because they jump right out at them. 3. Buy internet business books, ebooks, private site… |