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Ahh, the mission statement. For some companies it simply describes their purpose for existing. For others it permeates the overall culture of the company. Some see its value, while others neglect to give it even a passing thought. Whatever your position on having a corporate mission statement, you should know that your image is tied to your mission. And companies that don't have a clearly defined image usually don't have a mission statement. All success-bound companies need one, if for no other purpose than to stay focused on your core competencies, the very reason you’re in business in the first place. Your mission statement is a one-sentence description of why your business exists. What do you do? What product or service do you provide? To whom do you provide this service? When developing your mission statement, be sure to avoid business-babble and industry-speak. This definitive statement of your business’ existence should be easy to remember and to relay to your audiences, and it should be simple enough for the average customer to understand it. Take a tip from these top companies: Microsoft Corporation: Motorola, Inc.: Netflix: SIRIUS Satellite Radio: Not only do corporations and small businesses need a mission statement to guide their operations, but so do not-for-profit organizations. See how these familiar agencies describe their purpose: The American Heart Association: Volunteers of America: National Urban League: Notice the mention of the product or service provided and to whom it is provided. These companies and organizations know the value of a mission statement and how to communicate it. So put your mission statement to paper, communicate it often and review it regularly to ensure that it expresses the growth of your company. Take Surveys & Process E-Mails Online! - Get Paid $25.00-75.00 Per Survey Completed! High Conversions! Low Refunds! Affiliates Earn 75% Commission! HomeTypers.com - Earn 75% Commission! - Get Paid Typing Data! Affiliates Now Earn 75% Commission @ $34 Per Sale! Converting Better Than Ever! Ask Jeeves has changed its name to Ask, following in the footsteps of European Ask sites. Ask has abandoned the Teoma search site. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Sales Resistance on the Rise By Lorrie Morgan-Ferrero Have you noticed it? More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics. And consumers DON'T like it.There's a growing resistance toward advertising. According to a recent study by Yankelovich Partners (a marketing company) 60% of consumers have a much more negative opinion of marketing and advertising than they did a few years ago. 65% already feel overwhelmed with too many marketing mess… 2. Top 10 Do's and Don'ts for an Effective Business Referral Network! By Philip E. Humbert Every business - particularly small, entrepreneurial or professional businesses - must have a powerful referral network. It is very unlikely (and terribly expensive) to "advertise your way to success". Without tons of capital, it can't be done. It is far more effective, and more fun, to create an effective network that sends you clients, supports your business, and makes you money. Unfortunately, most professionals confuse effective network… 3. Have You Sold Your Internal Customers? By John Jantsch You can make the sale. You know your core message. You know your target market inside out, right?But if you have even one employee than you've got another sales job to do. Everyone in your organization must also be sold on the dream you have. Everyone who answers the phone, walks the sales floor, attends that Chamber event, or follow-up on a sales lead in your company’s name must be sold first.Let’s start to think of your employees and strategi… 4. Why You Don't NEED a Marketing Plan By Alexandria K. Brown If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good amount of promotional copy.How did I get featured in a major, national magazine?Do I have a great PR person? Did I know someone at the magazine? Was this part of my carefully-crafted marketing plan?No, no, and um, no.I'll tell you exactly how I did it.Are you ready?I picked up the phone.A few months ago, I was f… |