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According to Cutler, “We are going to use the full force of Manufacturing Media Consortium™, more than 2000 journalists writing about trends in the manufacturing sector, to tell the stories of thousands of American Manufacturers.” Cutler is considered the nation’s leading manufacturing journalist writing hundreds of feature articles each year and the author of The Manufacturer’s Public Relations and Media Guide. Cutler as is a regular contributing editor dozens of leading manufacturing magazines. The Manufacturing PR Advantage™ program will profile U.S. manufacturer using 90 day aggressive media outreach strategy. Associations working with TR Cutler, Inc. will receive significant rebates for the fees their members pay to participate in the program. TR Cutler, Inc. Cutler, who has worked with dozens of manufacturing associations, recognized that membership revenue was not self-sustaining and many local PR firms simply lack the expertise or media relationships in the manufacturing sector. Cutler says, “Everyone wins: the manufacturing association looking to drive additional operating revenue, the manufacturer who wants to see immediate and direct results from an aggressive PR campaign, and TR Cutler, Inc. There is also another “win” – people will learn about the amazing and fantastic manufacturing being done by thousands of American manufacturers. According to Dean Schmidt, the Affinity Program Manager for TR Cutler, Inc, “The 90-day campaign will drive traffic to a client's website, and increase product and company awareness, and quantify increased sales. Most manufacturers companies have never conducted an aggressive public relations campaign, this program will allow them to get their feet wet using a very affordable methodology.' Manufacturing Associations which have not yet participated in the Manufacturing 2006 Affinity campaign are encouraged to enroll no later than September 1, 2005. Thomas R. Cutler President & CEO TR Cutler, Inc. www.trcutlerinc.com 954-486-7562/888-902-0300
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How Much Is Your Popcorn Worth? Powerful Lessons In Marketing & The Psychology Of Selling - Part 2 By Ian Canaway NB: You can read part one here: http://EzineArticles.com/?id=58690Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is...."incomplete?" And, therefore, price is just not an issue at all?What a powerful place to be as a marketer, wouldn't you agree?Of course, there are some customers who fall in the above grou… 2. Top 5 Tips For Media Selection By Harry Hoover Marketers have a wide variety of media at their disposal. Most of us think first of the advertising troika of newspapers, magazines and TV. But there are a number of other options depending upon what you are trying to accomplish.1. Create a sense of urgency. Direct marketing offers that contain a deadline for consumer action can create that sense of urgency that motivates your customer to buy now.2. Fill in the blanks. Brochures are a great veh… 3. Create Free Internet Buzz with Your Workforce By Ron McDaniel There are many different ways to increase your traffic on the web. Just as there are get rich quick schemes, there are get traffic quick schemes. These can backfire on you just like any other shortcut to results.As part of your overall strategy, it is possible to create a plan that will get your steadily increasing traffic, increasing visibility and results. The more employees you have that use a computer the better.Here are the key elements… 4. The 7 Myths of Marketing a Service Business By Jane Hendry Myth 1: Marketing is a cost, not an investmentWhen you spend time and money randomly on marketing, then it probably is an expense because you're not generating a return on the resources invested in it. Many people make the mistake of emulating the marketing tactics of large companies (such as image advertising) that just don't produce good returns for small businesses. The fact of the matter is that small businesses have to produce BETTER marke… |