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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. How You Can Easily Compile A Gigantic Keyword List It doesn't matter what kind of marketing you are involved in.Having the most keywords for your market or niche is a surefire way to win over your competition, and that's a fact!The most important place to have thousands of keywords is in your pay-per-click campaigns, as you want to hit as broad an audience as possible, within your market or niche.If you are using pagemill software to automatically build websites surrounding a particular market or… 2. 21 Must-Have Web Site Elements By Henry DeVries Your Web site should be the cornerstone of your client seduction efforts. The site is your silent salesperson -- the one with whom prospective clients visit before granting you permission to meet with them.A top priority for any firm that competes in the professional services or technology space is to create an easy-to-update Web site that demonstrates your competence. As the Internet matures, content is slowly becoming more important, but it's… 3. Here's A "Robust, Turnkey, Interactive. Best of Breed, Mission-Critical" Solution to Kill Buzzwords By Bill Stoller Fellow Publicity Insiders, what does this phrase mean? "We envision a center of excellence where our accelerated changeagents can maximize their core competencies." Huh? - or - "The company is a global leader in pressure-sensitivetechnology and innovative self-adhesive solutions for consumerproducts and label materials." Clue: they make stickers. Pity the poor reporters who have to dig through this pile ofdrivel to find a news story. Fre… 4. Ten Ways to Market Your Business by Doing What You Love To Do By Alvah Parker Most business owners get so involved in the work of the business that there never seems to be enough time to do the necessary marketing. Even when business is good the owner must continue marketing because if he/she stops, the business eventually will stop too. Marketing your business simply means to nurture good relationships with your customers and potential customers so that they will buy from you again or they will refer you to others. Th… |