Print Advertising: Knowing What To Put In Your AdsGet The Edge Marketing on theedgemarketing.com. Print Advertising: Knowing What To Put In Your Ads topic will increase your understanding on The Edge Marketing. We at theedgemarketing.com only provide news, articles, information in The Edge Marketing. The Edge Marketing at theedgemarketing.com provides the most up to date news and articles. If you have questions please do not hesitate to contact us.
The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
|
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. TR Cutler Expands Writing to Time Compression Technologies Magazine Thomas R. Cutler, President and CEO of the largest manufacturing PR and marketing firm, TR Cutler, Inc. (www.trcutlerinc.com), recently became a regular contributing industrial journalist to Time Compression Technologies magazine.Time-Compression Technologies (www.timecompress.com) continues its editorial commitment to valuable rapid product development information, by having Cutler provide articles and special features that focus on strategies a… 2. Psychology of Setting Prices By Konstantin Goudkov Pricing is one of the four major components of marketing. Psychological pricing forms one of the key elements of demand pricing wherein the consumer demand is the main focus. The price and quality relationship that governs the central theme of the consumer market relationship is surrounded by uncertainty and gives the consumer the perception that higher the price, better the quality.The science of pricing is an art in itself. Rounding off the f… 3. Massage Therapists Can Now Make More Money By Dawn Breeze-George As a massage therapist, your income is usually limited by your stamina and the amount of hours there are in a day. Have you considered that there is a way to make extra income that is literally “no sweat off your back?” Adding retail products to your massage business could provide you with the additional income you would like, by doing something that you already do . . . sharing healthy suggestions with your clients.Essential oils, flower esse… 4. Promote your Business and Products through Submitting Articles to Top Web Sites By Judy Cullins Articles submitted to online publishers bring your site new visitors and increase your ezine subscribers. You can also get these benefits by submitting your articles to top Web sites that not only promote your products, but also your services. Here's how to get your articles on Web sites that have 1000-500,000 visitors each day. 1. Run a search on the top search engines to find the top ten Web sites that need your content and will gladly post… |