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"When I walked into the grocery store last Saturday, I was just 'browsing.' But... their MWR was obvious. Because,... I could smell the 'hot fresh baked bread' in the bakery department. They must have arranged to circulate that aroma all over the store. Yep... I knew at that moment, their MWR. What is MWR?... MWR means Most Wanted Response. Copy Writers say MWR's the starting point for their headlines, articles and sales letters. That 'fresh hot bread aroma' was like a great headline... It got my Attention... It created Interest, and I Desired to buy several loaves. And... It created Action, because I headed for the bakery department. Forget fruit and vegetables. I wanted some of that 'fresh hot baked bread'. First the MWR, then the headline to grab the readers attention, excite and motivate them to continue reading down the web page, ezine, or article. Everything from the headline, first paragraph, sub headlines, sentence , and every word should lead toward your Most Wanted Response. MWR may be convincing your reader the value of subscribing to your ezine, clicking a link for an ecourse, reading an article, sending an email, or buying your info-product. Browsing at the grocery store, emphasized principles and ideas that Copy Writers talk about and use. That hot fresh bread got my Attention the moment I walked into the store. A great headline. I became Interested in buying hot fresh bread. .. No!... I wasn't just Interested, they had created the Desire for hot fresh bread. And I was taking Action as I headed for the bakery to get some loaves before they sold out. That was the bakery's MWR in action... It worked! And... It was the old standby of Copy Writers first decide on the Most Wanted Response and then use 'AIDA'. We've all heard this term and have tried to apply it in our writings. Know your MWR, then create Attention, Interest, Desire that causes Action. Now everytime I sit down to write anything, I'll remember 'Most Wanted Response' and 'AIDA' Attention, Interest, Desire, Action. Then do my best to accomplish my Most Wanted Response. If you've read this far... I've accomplished my MWR... to get you to read this article right to the very end. copyright (c) Bill Parks 2003 BackgroundRecords.org - Instant Search. - Investigative Traffic Wanted! The Incredible Ipod. - Everything you always wanted to know about your ipod. Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. 7 Great Ways to Market Yourself and Your Business to Help Increase Sales By Roger Boatwright Do you own a business and need ideas on how to market your products or services to your customers? Well, the one thing that every business owner needs to know is that in order to survive, you need customers willing to spend their hard earned money for your products or services. The only way to drive customers to your business is to market yourself and your business in a way that customers believe in you and willing to spend money. There are def… 2. Get FREE Web Tips From Your Competition By William Hanke I knew this one would get your attention. How can you, the savvy business entrepreneur, get FREE ANYTHING from your competition? The answer is simple: Google!Yes, there are many things that Google can solve. As listed above, they are providing their users with endless utilities to help you in your web search. So how can they help you with your site? Watch this: Go to Google (http://www.google.com) and type in the following, exactly as shown, us… 3. Should You be Using OPGI? By Don Baldwin What is OPGI?There's another term for it, but I prefer OPGI for three reasons:1. Nobody's ever heard of it and it arouses curiosity,2. I think it's more complimentary to the people involved,3. It's less likely to turn people off than "swipe" file.So what DOES OGPI stand for?It stands for Other People's Good Ideas.Let me ask you a blunt question. Just how creative are you? Do you believe that you can write exciting, order pulling ads off the top… 4. Print Marketing Campaign, What's Important and What's Not! By Steven Schneidman Every company searches to lure customers to their product. Unless you have a monopoly or unique product your marketing goal is to fulfill your customers needs with your products. Today finding that monopoly or unique program is virtually impossible, and even if you do find it chances are someone will copy it very quickly.Wouldn't it be great if your marketing budget was unlimited and you could try everything ( web, print material, television, n… |