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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The Art Of Writing Classified Ads By Jason Morris The writing of good classified ads truly is an art that needs to be learned and perfected. Depending on the type of business you run, the development of a good classified ad can boost your annual sales by an average of £5,000 to £20,000 or more.You must first of all forget any notion of selling products from your classified advertisements. Instead you need to concentrate on offering free information to attract as many interested parties as po… 2. Packaging Made Frozen TV Dinners Possible By JoAnn Hines I was saddened to hear of the passing of one of the food industry pioneers Gerry Thomas, One of our unsung heroes credited with invented a "package" the frozen TV dinner that literally changed the way we eat. Never mind that it was considered by nutritionists as a step backwards, his invention still made a major shift in the food and food services industries. In fact foodservice was in the early stages of product development when the TV … 3. Marketing: Subliminal Messaging Sells By Jan Verhoeff Hot breath and a feel good moan drift lazily on the morning. The darkness fades to dusky dawn and color fingers the sky. The boom of traffic and the drone of the business machine spikes and the rush is on.Marketing: The thought escapes.Your product sitting in a wasteland of unending new developments awaits the impact of a sales team focused on bringing in the buyer. Will it sell? Is the product good enough? Is there a market for a purple sock o… 4. What Is a Personal Benefit Statement and Why Do I Need One? By Greg Beverly We all work very hard on coming up with the benefits of our products or services, (Still, 95% of us do THAT wrong, but that’s for another article) but we rarely think about a personal benefit statement. Specifically, I am referring to what most people call their “elevator speech.” The elevator speech as it is called refers to that 5-7 second opportunity you have to introduce yourself when someone asks, “So Bob, what do you do?” Answer with, … |