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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Catalogs are Selling Machines By Darren Hendricks If you've got a mailbox, you're no doubt aware of the popularity of catalogs. People love to look through catalogs, and more important, they love to buy from catalogs. But mailing catalogs can be expensive. You've got to send a lot of them out, and many of them are going to non-productive destinations-- in other words, most mailings don't just go to sure-fire customers. On the other hand, there are lots of ways to get these powerful sales tools… 2. The Five Methods To Generate Profitable Marketing Ideas Quickly By Allan Katz "Do not follow where the path may lead. Go instead where there is no path and leave a trail." - Harold R. McAlindonMr. McAlindon, President of the Parthenon Group in Nashville, Tennessee said, "There is a difference between creativity and innovation. Innovation is a creative collaboration. Converting creativity to innovation is a team sport."Creative people generate marketing ideas by using stimuli to help them think "outside the box." But … 3. Let the Market Speak! By John Vinturella The first and most logical step in whether or where to start a business is to conduct a market analysis. For a retail business, a few general locations should be chosen for detailed analysis to identify where the opportunity is greatest.A market analysis is a study of the market area and of probable future patterns. It should include the current state of the market, and the nature and extent of competition. The purpose of the analysis is to mak… 4. How Architecture Rendering is Part of the Impact By Stephanie Hetu Cartoons have gone from celluloid to digital. Movies have gone from cinematography to computer graphics imaging. And architecture rendering has gone from pastels and paint pigments to fractals and figments.The many benefits of architecture rendering in two-dimensions were enough to sell the simplest or grandest of homes. But the limitations were frustrating, too. Real blueprints had a limit to what they could do to provide accurate repres… |