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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The 4 P s of Marketing: Effective Marketing Programs Depend On Them By Bobette Kyle There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation -- the ones that have the greatest potential to grow your business.A key to knowing which marketing programs to choose involves thoroughly understanding how to leverage the 4 P s of marketing -- price, product, promotion, and place -- to reach and appeal to your target audience(s). … 2. Internet Marketing Tip - Go For The Bronze Go for the bronze.Repeat...go for the bronze.That's right, NOT the gold.Lets look at this another way. If you are learning how to read, will you start off by reading difficult philosophy?Certainly not! You will begin by reading short, simple books with small words.Lets apply this to your Internet Marketing career. Too many times I have seen Internet Marketers trying to 'Go for the gold' when they are simply not ready to do so.If I may steal a li… 3. Registration Forms: How to Make Them Irresistible with Extras By Bill Flagg Attract even more people to your event by giving them something EXTRA for signing up. Spell out in your marketing materials what your registrants will receive for registering. For example, state that they will receive a confirmation email with one of these incentives included: A valuable white paper on the event topic Copies of recent articles by the speaker(s) A form to supply questions to the speaker A registrant list A link to the recor… 4. Marketing Discipline and the Joy of Success By Wendy Maynard Discipline Is Important.I recently read an article about why discipline is important to a marketer. The author said that undisciplined people only live for today. He added that disciplined people use a little of their time for pleasure, and then invest the rest of their time in the future. Disciplined people get out of their armchair and do something. This takes effort and willpower. On the other hand, undisciplined people squander their time a… |