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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. The U.S. Manufacturer 2006: TR Cutler, Inc. Declares PR Blitz TR Cutler, Inc. (www.trcutlerinc.com) is the Public Relations firm specializing in PR for the manufacturing community worldwide. In conjunction with a new affinity PR program exclusively offered through manufacturing trade associations, CEO, Thomas R. Cutler, announced the year-long PR program, Manufacturing 2006. According to Cutler, “We are going to use the full force of Manufacturing Media Consortium™, more than 2000 journalists writing about … 2. 11 Powerful Marketing Tips By Bob Leduc Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using?Tip 1: Your customers buy your product or service to feel a certain way after their purchase. Keep this in mind as you develop your ads, web pages and other sales tools. Use vivid word pictures to dramatize the pleasant feelings your customers experience when they use what you are selling. It intensifies their desire to have … 3. Three Alternative Methods On Getting Quality Testimonials with Bonus By Catherine Franz Here are three alternatives to increase your testimonial numbers or their quality. Create an online diary or blog, use an auto responder method, set up a form on your web site or set up a survey. 1 -- Set up an Online Diary Usually an online diary is a fun way to keep friends and family up to date on what is going on in your life. Online diaries can also be used for testimonial submission with conversational style recommendations about your … 4. Simplicity And Duplicity In Networking MLM Ask some of the more successful MLM marketers and they will tell you that the key factor in networking MLM is simplicity. Networking MLM is a very simple business. But keeping it simple does not mean that hard work is not involved. One of the common mistakes is that people try to make it complicated. Even if a complex system achieved great results for you, others will find it difficult to copy. In networking MLM, personal success is not your grea… |