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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Niche Marketing : The Affiliate Angle If you're just dipping your toes into the waters of Niche Marketing for the first time then Affiliate marketing is the ultimate low risk choice to get you started.Affiliate programmes cost nothing to join and present an almost infinite choice of products and services from which to build a niche business.If you're not familiar with Affiliate marketing, let me quickly explain.An Affiliate acts as an independent 'middle man' between a Merchant and c… 2. Creating a Marketing Timeline That Works: 17 Simple Ideas for Marketing Your Small Business By Sara Pedersen "Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come to me for marketing help, the first thing I ask is, "What's your plan?" If I'm greeted with a blank stare, then I know we have work to do!In order to set up a great marketing strategy, you need to write it out in black and white. I highly recommend a 12-month plan, which you can set up in your favorite spreadsheet program. Using a computer will allow you to easily move t… 3. The Secret to Adding Credibility to Your Business – Testimonials! By Stephanie Ward You may not realize it, but you already have a gold mine of endorsements waiting to be created. Everyone who is serious about building a business and creating credibility uses this idea. What is it? Testimonials from your satisfied clients.Whether you are just starting out or have been in business for years, testimonials are a proven way to communicate the value your business delivers. Think about it, don’t you want to know what other peopl… 4. Marketing Magic: Are You Sharpening Your Saw? By Maya Bailey What does it mean to “sharpen your saw?’According to Dr. Steven Covey, “sharpening your saw” means Increasing your personal production capacity by daily self care and self-maintenance. Why is this important? In my 30 years of working with clients to help them maximize their success, it is so clear that those who neglect this will never reach their goals.For example, one of my clients, Sandra, (all names have been changed) struggled with a suga… |