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The first thing you need to do is answer the following question: What is your objective for the ad? You need to know what result you expect the ad to accomplish in order to determine what needs to go into the ad. Once you determine your objective (e.g. I want them to visit my store; I want them to call me for more information; I want them to take advantage of my promotion) you can decide what needs to be in the ad to successfully convince them to take this action. The problem I see with most ads is they lack focus. There is too much information and too much going on in the ad for the reader to be able to clearly understand the primary message the advertiser is trying to impart. Your goal should be to impart one SINGLE message. And that message should support your objective. Keep your ad simple and to the point. You can be creative, but make sure the reader clearly understands what you are selling, what you want them to do, and several ways they can take action (e.g. call, visit your store, visit your web site, email). (C) 2005 Debbie LaChusa
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Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. If My Work is Good Enough By Kelly O'Brien "If My Work is Good Enough, I Shouldn't Have to Market, Right?"Don't you think that good work should speak for itself...that if you're good enough at what you do, you shouldn't have to hustle up business?I've been working with a lot of really Smart People lately. Physicists, Economists, Chemists, Electrical Engineers, Programmers, Researchers and highly educated professionals of many kinds. These folks are at the top … 2. Effective Tips For Telemarketers By James Yuille I had a telemarketer call me recently. Here’s a rough transcript of the conversation.Think about it…(Telemarketer) Hello, Mr. Yuille? (Me) Yes?Mr. Yuille, it’s Tracy from XYZ marketing (names changed to protect the innocent). Yes, Tracy,Mr. Yuille, I’m calling to update our mailing list. Yes,Can I just take a minute to check some details? Yes, but let me ask you; what do you want to send to me?Ah, well, I’m just new here and all I’m supposed to… 3. What Is and Why Use 0800 numbers? By Mark Vurnum It is quite impossible you haven’t noticed that more businesses each day are offering an 0800 number for people to contact them. This is mainly because during a sale there is a normal need of communication and in 90% of cases this is done by phone. Also you have to consider that all people think of money and the prospect of asking for information without paying a dime is a very big plus to considering asking for information about what you are o… 4. Help! What Happened? By Jennifer Stewart Let's be honest, when you're writing sales material for a product, there are a frightening number of things that can go wrong, aren't there?Remember Murphy's Law: what can go wrong will, and at the worst possible moment. Well, we're going to try to gain some control over events and the best way to gain control is to know what makes things tick ...The Communication ProcessThere are four recognised steps in the communications process:1. The messa… |