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All small businesses can benefit from inexpensive off the shelf CD Rom mapping software. If you own a business you need to where your customers are coming from, where you would like to expand your sphere of influence to, where your competitors are located and how to route your delivery vehicles. We recommend the following companies and CD ROM mapping software: Rand McNally Business Map Delorma USA Map Etak Maps By printing a selection of nine maps at street level and taping them together you can get a pretty good indication of the area, you can then draw circles at 5 and ten mile radius to see where 80% of your business is most likely coming from. Etak relief maps show hills, mountains and elevations along with roads, highways, schools, libraries, post offices, government buildings, etc. Residential curvy roads usually indicate foothill areas or higher income areas (often both). Grid type residential areas near highways, freeways or railroad tracks indicate lower income areas. You can most likely pin-point your best customers and find the clusters so you know where to spend your marketing dollars or even get off your butt and walk door to door asking for their business. If you are unsure of an area, which may be either commercial or residential simply click on a street, find a point and an address will display. Then click on all corresponding addresses. If a dot appears by most of the names, that indicates a business area. This area will be highlighted as a primary target area on the map. By using Select-A-Map, we can cross-reference with fax numbers and know exactly where these faxes are located. We can also print out a list of every street considered business, commercial, industrial or retail in ascending address order. This is an incredible marketing tool. Nobody we have encountered is this heavy into the high tech front end marketing as we are. They just don’t get it. They don’t teach this in schools or universities yet. They would have to rewrite all the textbooks and get new professors. So much for tenure. Look if you are not using these most basic tools you are missing out, because if you have sophisticated competition they already are. Think about it. Instant Article Submitter. - Amazing Breakthrough Software Stuffs Any Website You Want Full Of Free Targeted Traffic. Starting A Child Daycare. - Complete business package to help you easily and quickly start your own profitable home-based day care business! Article Index: | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38 | 39 | 40 | 41 | 42 | 43 | 44 | 45 | 46 | 47 | 48 | 49 | 50 | 51 | 52 | 53 | 54 | 55 | 56 | 57 | 58 | 59 | 60 | 61 | 62 | 63 | 64 | 65 | 66 | 67 | 68 | 69 | 70 | 71 | 72 | 73 | 74 | 75 | 76 | 77 | 78 | 79 | 80 | 81 | 82 | 83 | 84 | 85 | 86 | 87 | 88 | 89 | 90 | 91 | 92 | 93 | 94 | 95 | 96 | 97 | 98 | 99 | 100 |
Advice Home Business Technology Online Advertising Motivational Internet Marketing SEO Help Online Games Science Articles Happiness More Articles:1. Small Business Marketing Secret #2: Marketing Is Like Fishing - You Need A Hook By Jimmy Vee When’s the last time you went fishing? Think back to that day. What did you use to fish? A pole, fishing line, bait, maybe a sinker and a bobber. Oh yeah…and a hook.You wouldn’t go fishing without the hook, would you? The hook is probably the most important part of the fishing process.The same is true in your advertising. If you want to be successful in advertising you have to resign your position as general manager of the universe and realize… 2. Creating Your Unique Selling Proposition or USP By Andrew Ludlam Creating Your Unique Selling Proposition"Don't tell them what you do. Tell them what you do for them.”To capture a larger market share and remain profitable, you absolutely, positively need to distinguish your products and/or services from your competitors. In other words, you need to make your business special in the eyes of your clients: You need to create a Unique Selling Proposition, or USP.So what is a USP?Simply put a USP is that one dist… 3. 12 Lessons I Picked Up from Attending Seminars By Lorrie Morgan-Ferrero So you just dropped a tidy sum to attend a seminar or some other three-day event. Now it's over and you're exhausted. Your client work is backed up. You have a fistful of business cards to connect with. And your family would like some face time. Time to get back into the swing of life, right? Wrong.I go to A LOT of seminars. Rubbing shoulders with my colleagues, talking over dinner and debating our hottest industry issues at a live event is hon… 4. Gravitational Marketing for Small Businesses - Eleventh Law: Your Most Valuable Asset By Jimmy Vee The most valuable asset a small business and independent sales professional has is not their car, their office or the staff – it's the database of customers and prospects.Here's a tid-bit of confidential information you need to know.The easiest and cheapest people to sell to are your past customers. Your past customers are your quickest source of cash. They are the low hanging fruit.Whether it's selling them again on the same product or service… |